How to Price Architecture Photography with Mike Kelley | BOAP video series excerpt

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In this excerpt from the 'Pricing your Photography' video, Mike Kelley and myself discuss a few points around pricing structure, estimating, and what photo usages to include.

My name is Matthew and I'm an architecture & interiors photographer based in Kansas City.
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Hi Mike, am a quantity surveyor in Uganda who loves to to interior visualization. When I stumbled upon you teaching architectural photography, my eye for detail began to grow a lot. And now your knowledge has helped me a lot. However, the way we price construction is somewhat similar here and there. Thanks Mike for teaching the world

zavugaderek
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Mathew each of your videos is so useful and qualitative! Keep posting my friend !

zouhairbenazzouz
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Thanks Matthew and Mike. Great information! Mike mentioned the use of photos in contests. Do you specify what is considered a "contest". Many contests are essentially a photo grab that involve an entrant (our clients) agreeing to a full transfer of ownership of all images to the contest sponsor. What are you doing in those situations as far as defining and pricing for contests while still protecting your copyright?

jeffj
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Hi Mike and Matt. Thanks for sharing your knowledge. Say, I looked around, but haven't seen any guidance on how you send or deliver preview images when prospecting for licensing additional vendors or third parties. I would imagine reduce them to about 1, 200 pixels and some faint non-disruptive water marks, or delivering printed copies with light water marks. On that same note, how do you send the preview copies to your clients, but keep them captured by a paywall until the original client chooses which images they are wanting to purchase. And Mike, could you clarify about advertising usage. Are you saying if your client posts a social media post (which is permitted) but then boosts the post so it is seen by more viewers, that such an advertisement is a violation of your license usage? Or if your client wants to purchase an advertisement in their local newspaper, the newspaper or lets say an industry newsletter or Architectural Digest, must purchase their own usage license?

b.molner
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Hi Matthew. Would you have a template example of a pricing sheet/contract that I could get? Thanks

williamwidmanphotography
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In 2021 i looked for this video and thank God you guys have done it

zavugaderek
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Hey guys, thanks so much for the info! You both are doing great, huge inspo and learning from you two. Is it possible to see kind of an offer example of yours? a template kind of thing with hidden numbers and names? just to see the presentation. Now that I've stepped up my skills its the offer and pricing the one thing I suffer the most. thanks in advance!

bchatzakis
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Do you send low-res samples for the client to choose the final count of images to be retouched, or is it kind of agreed upon and understood during the shoot or before hand?

conorharrigan
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Great video- very insightful and helpful. Do you require a down payment/deposit up front before you go out to a job? Or do you just invoice them at the end?

markroberttaylor
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Hi, thanks for making this series. I'm curious about this potential situation... You charge your day rate and the client only wants to purchases 5 images (you have a per image price and this is all agreed upon before hand). So now, capturing those 5 images might only take a couple hours. So it's a really quick day at a full day rate, maybe the client is surprised!?

HarrisonNewmanJ
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This video put me in an existential crisis.

ohaidere