The Quantum Flagship in Numbers

The Quantum Flagship was launched in 2018 as one of the largest and most ambitious research initiatives of the European Union. With a budget of at least €1 billion and a duration of 10 years, the flagship brings together research institutions, academia, industry, enterprises, and policymakers, in a joint and collaborative initiative on an unprecedented scale. The main objective of the flagship is to consolidate and expand European scientific leadership and excellence in this research area as well as to transfer quantum physics research from the lab to the market by means of commercial applications and disruptive technologies. With over 5000 researchers from academia and industry involved in this initiative throughout its lifetime, it aims to create the next generation of disruptive technologies that will impact Europe’s society, placing the region as a worldwide knowledge-based industry and technological leader in this field.

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Why use American English when explaining a European project? Wouldn't it have been more appropriate to use, e.g. a British English native speaker?
Also, providing some actual substance of initial research results instead of just flashy, superficial stock images might have been more useful to viewers.