Is It Time for a Chinese-Styled Luxury Watch?

July 16 -- In today’s “Brandstanding” segment, The Chinese Timekeeper Managing Director Adrien Choux discusses creating a Chinese-styled luxury watch, how the company is trying to break down the “made in China” stigma and where he sees opportunity. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”

[PockyFiend]

Right now, the Chinese are where the Japanese were in the 50s and early 60s. The big question will be: Who will be the Chinese equivalent to Seiko, and crack the international market first?

[haomiaoliu]

@3:09-3:10 "The connoisseur understands a lot of watches are made in China?!!?" What has he been smoking all day?!! The connoisseur will have no idea about what kind of watches--collectible in the connoisseur's eyes--that are made in China this person is trying to allude to.
@3:48-3:58 "There is a pride of being Chinese... more and more local players..." These are his only intellectual arguments on why the Chinese watches are on par with the European ones. Having "more and more local players" does not, in any sense, make the Chinese watches equally good; in fact, one can have fewer players that can do superior work. The German watchmaking industry is one such example. "Pride" does not lead to any well designed and well made products. In fact, if the people live in the delusion of pride all the time (i.e., they think constantly that their products are on par with others but are not in reality), then this is just another extra hurdle that the people will for sure need to overcome--beyond fantasizing--by more accurately perceiving what they need to do to reduce the gap of disparity between their and others' products, sober-mindedly sitting down and carefully thinking about how the fantasizing people themselves can make an honest effort to not short-cut the innovation and production processes.
@4:04-4:14 The rest of his reply is overwhelmingly about telling the story right, which is more about marketing hypes rather than research and development. Focusing on marketing hypes instead of research and development is detrimental to any business that intends to develop in a sustainable fashion in this highly technical field.