Richard Branson: If You Have To Make A Fool Of Yourself, Do It | How I Made It | CNBC Make It.

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Richard Branson tells CNBC his biggest mistake and what it takes to really succeed in business today.

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Richard Branson: If You Have To Make A Fool Of Yourself, Do It | How I Made It | CNBC Make It.
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Richard stated, Virgin Cola outsold Coca Cola and Pepsi for two-years.
I have a question, why did Virgin Cola not remain selling in Europe then?
I surmise, Virgin Cola's sales diminished because of certain circumstances after those two-years.
Do you, or anybody here, know why, and can please inform me? I would appreciate it. Thank you.

Ruben