When life hands you lemons | The Fall of the House of Usher

A short scene about life giving us lemons from The Fall of the House of Usher Episode 3 talking about how opportunities should be made well-off, with a rather extra addition of more realistic concepts of what people do with lemons these days. Bold statement to be made of something we all fall for on a daily basis. Marketing has always been part of business however the question is, where do we draw the line? Perhaps in this era where information is so accessible, we may need to question what is true, false, real, fake or as the trend says, question the matrix? Spotless acting though. Goosebumps.

[perseusarkouda]

This is actually what happened with milk ("got milk?" campaign) and apples ("one apple a day keeps the doctor away" campaign).

[Marianita]

I'm an advertiser, and I work in Marketing. And I can 100% say this is how corporate leaders think

[PrimetimeD]

The disbelief and horror on Dupin's face after that monologue was a great cherry on top of an awesome scene. Kudos to Bruce Greenwod and Carl Lumbly both.

[RazvanCosti]

Now THIS is acting. No over the top facial gymnastics, no dramatic body language, no voice tricks. Such control and such natural delivery!

[StarDust]

For those that don't know, this isn't just fiction. Monsanto actually did patent some genetically modified seeds and sued farmers when they were found growing on their land.

[starlightmoonsyt]

Mike Flanagan, man, what a freaking writer.

[smalltalkish]

'if there's no need, create one.' for me this scene is a cold yet nice metaphor on how to control the masses

[stanbrereton]

The subtle switch up on 'then you patent the seeds' is chilling.

It's as though what he's talking about stops being a fun little metaphor, and everything suddenly becomes real.

[benjaminkhoury]

Life's list of people to not give lemons to
1. Cave Johnson
*2. Roderick Usher*

[bushidotestu]

Honestly what makes this better is that this feels less like a monologue and more like him just giving away a step by step plan that he had stashed away to use for later

[JordanVanRyn]

It baffles me how this show has not been nominated for an Emmy. The writing was just genuinely smart and makes you think. It didn't just reinvent the Poe stories, they made it into a commentary on how Corporations will do anything for power at the cost of ruining many lives.

[baddonkey]

He just described the diamond market, it's so frustrating to see a goddamned diamond ring priced at 5k while knowing those things are incredibly common

[igkgigoh]

And when somebody makes synthetic lemons, that are purer and still cheaper than the natural ones, you tell everyone that only your lemons are the real thing.

[Somong]

A beautifully crafted dialogue from "The Fall of the House of Usher" presents a satirical and exaggerated critique of modern capitalism and its mechanisms, as portrayed through the metaphor of lemons. Profit and the nature of consumerism and the ethical considerations of business practices.

Or simply, "f'ing lemon!"

[j.amesdylan]

This has to be one of the best monologues I’ve ever seen in any TV show. Wow

[empathicsalami]

Auggie's reaction was exactly how i reacted watching this scene for the first time

[jmuel]

I met Bruce Greenwood at Comic Con and he said this was his favorite monologue to film!!

[franktower]

The Fall of the House of Usher is probably one of the best productions I've seen on Netflix and this scene is one of the best moments.

[azimhulaimi]

I bet lemons sale will skyrocket after this scene.

[rixx]

This is a perfect illustration of establishing character through dialogue. It tells us everything about his values and his view of the world in general. The late edition of making lemon look like “tits“ adds, just a touch of the profane that reveals kind of creepy deviance within his business savvy. That, and the willingness to sue lemon farmers for copyright infringement. I bet he wouldn’t even enjoy the lemonade.