Gucci Cruise 2024 Fashion Show

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The House's latest fashion show drew inspiration from the dialog between time and traditions often seen on the streets of Seoul, echoed through the setting of Gyeongbokgung Palace in the capital city.

Music Direction by Wladimir Schall

“The Rope is Tied" and "Round IV" From Squid Game
Written and Performed by Jae-il Jung (KOMCA)
Published by Maisie Anthems (ASCAP)
Courtesy of Netflix Music LLC

Zappaguri
(Jung Jaeil)
© Music Cube, Inc.
Editore per l’Italia: peermusic ITALY srl

Heavy Mallets
Produced by Wladimir Schall
©2023, Wladimir Schall
Under exclusive license to Gucci

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the atmosphere is AWESOME. well done, GUCCI.

alliep_

It was an incredibly powerful performance and a stunning presentation. I thoroughly enjoyed it.

GlobalTravelerOfficial

I just love everything the whole setup.. design, music, dress, decoration..

chamiangkhoinya

A very strong show, and a beautiful presentation. Loved it.

colinrenfrew

combination of Korean Korean palace and Gucci is perfect. especially the unique color of the ceiling goes so well with Gucci.

kimmijeongkim

Stunning! Every piece was gorgeous, creative and I loved the handbags as well. Bravo. Xxx ❤

lauralaladarling

경복궁 갈때마다 건물과 자연이 어우러지는게 참 멋지다라고 생각했었는데… 궁에서 패션쇼라니 너무 좋네요

pudding.

한옥이랑 패션쇼랑 너무 잘 어울리네요! 배경음악도 멋지구요. 정말 멋진 프로젝트였습니다👍

judehuppert

잠수교 루이비통은 좀 안 어울렸는데 경복궁 구찌는 진짜 대박이네…. 너무 멋진 쇼였음!

bbc

To say that this is incomparable is to say nothing. Gucci always surprises with its masterpieces!

akbrvvn

The song used here is a OST in the film “Old Boy”, a legendary film of Korea which Quentain Tarantino himself introduced as one of his favorite movies

babygoat

The set was amazing ! The clothes, the accessories, the model’s attitude are perfect! The team modernized all Gucci archives and twist it into K-pop culture. Edgy, sharp, youth culture so LOVE them all ❤

vanille