HEMA Uses AWS to Innovate Its Retail Operations | Amazon Web Services

European retailer HEMA built its first ecommerce system on Amazon Web Services (AWS) back in 2018. As a company with a near-100-year history and complex operations spanning 750 shops in 5 countries with 19,000 employees, this was a significant step in its digital journey.

Here, Alexander Oppel, head of technology at HEMA, talks about how its 250 developers have the freedom to innovate and build software fast with their choice of tools in the AWS Cloud. And how this is powering every part of the organization—from the customer-favorite online cake customization feature to democratizing data to drive business insight.

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