Behind the design: How Nissan’s hyper concept cars came to life | Nissan

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How do you design for different personalities, needs and lifestyles?

Nissan Senior Design Director Ken Lee chats with our designers about the hyper concept cars revealed at the Japan Mobility Show 2023, touching on how they put themselves into the shoes of the people they design for and how they take inspiration from the world around them.

#Nissan #Design #ConceptCar #EV #BehindTheScenes

00:00 Introduction
00:54 Designer Introduction (Physical concept cars)
02:37 Nissan Hyper Punk concept
04:46 Nissan Hyper Force concept
08:02 Nissan Hyper Tourer concept
10:41 Designer Introduction (Digital concept cars: Nissan Hyper Adventure and Nissan Hyper Urban)
11:31 How experiences shape how you design?
14:23 Advantages of designing a digital concept car?
14:54 Differences from studying design to work experience?
16:09 How do you design for users?
17:01 Designing with sustainability in mind
17:55 Impressions of the concept car reveal

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[Tobbe]

Hello from Sweden! I must say that I really love the design of all the concept cars. Design and comfort was the main reason I bought my Nissan / A Nissan Ariya driver.

[emikomina]

While I may not agree with some things, I'm really rooting for you Nissan

[HizashiXX]

I would love to see a hyperforce concept of the z

[sukairain]

0:15 it gave me the sense of coldness, blandness and corporate

[pratyushpriyansh]

from distance front of the concept GTR looks like previous gen Civic Type R but in polygons

[Matucks]

So much talk and presentation for years on end yet the overhaul time period just lags on and on. By the time NISSAN actually gets things to production the entire landscape changes. These concepts are cool and all but the Chinese companies are taking the automotive industry by storm. They can and will release a vehicle one year and have a completely new model out by the end of that year. They acutally use their vehicles to allow customers to give instant feedback, thoughts, and experiance with their vehicles and get to work ASAP. Every single piece is made within one factory. Every other country is lagging behind and China will crush everyone soon if Japan don't step it up. I feel like we seen these things forever now. All this art, talking, future setup, is really just that, a big old presentation. Its been years now since I heard NISSAN was making, molding, and producing carbon fiber parts yet we barely see it, there has been talks about new batteries forever now yet where is it? Come on NISSAN

[povertyspec]

Why blur out the GT-R logo on the car? LOL

[celaltapan]

Araçların kapı sistemleri bence hantal gereksiz uzun süreçde güven vermez. Gereksiz maliyet yüksekliği. Bunu düşünmeleri gerekiyor

[TimBorg]

where is the next LEAF?
where is a low to the ground Hatchback?

[VlogsNiKuyang]

Problem with Nissan cars and pick up are the Very High Deisel/Gasoline consumption...nad it seems that they are not paying attention to it

[Tyler.kerswell]

Personnaly i dont like how the new gtr concept looks, it looks like a snowplough

[ahmadturbo]

what the future if all the video about concept cars, japanese cars in 2024 same German cars in 2011. japanese cars in 2024 bad quality and they reduce the power maximum 600hp for one car only gtr nismo and not for every one can pay this car only in japan and USA and also its the slowest super car from 2019 all the super car fastest than the gtr. now the american cars and chines and German cars go to 1200hp double the power and still Nissan makes 200 and 300hp and 400hp sport cars are you still in please update your Mind think again and again before you lose you company i can help you to approve your cars to be the best thank you we love the japanese cars but they are expensive and low quality and very slow

[DannysSaladBar]

The van and SUV I can appreciate but the one that has a doorstep as a front bumper is straight trash

[danielvilakazi]

Make the R36 already, stop wasting time with these lego blocks.