How to Support U.S. Ranchers and Serve U.S. Beef in Your Food Service Establishment

Consider this: Every day, 76 million Americans eat beef. They consume, on average, 112 pounds of beef per year. In 2018, more than 26.7 billion pounds of beef was purchased at foodservice and retail locations. 70% of food service operators say that steak on the menu increases traffic.

So, how can you capture that market share and drive beef sales at your own food service or retail establishment? By supporting U.S. cattle producers and independent meat processors!

Learn how the current beef distribution system works and the added value of putting a story to your most valuable ingredient.

With our slow return to post-pandemic life, this is the perfect opportunity to readjust your operations to capture the growing trends of sourcing Local/Regional, shorten the food distance, provide greater separation from the chains. Diversify yourself from the mundane boxed beef mentality and control plate costs!

Speakers include:
- Patrick Robinette, Owner of Harris-Robinette Beef and Owner of Micro Summit Processors
- Travis Stovall, Owner of Meet America
- Rocky Serber, Owner and Operator of Elita