me Convention 2017 Day 1: Opening in Frankfurt with Buzz Aldrin

Astronaut Buzz Aldrin held the keynote for the opening of the first me Convention on Friday 15 September, in Frankfurt, Germany. The me Convention is a new event offered by Mercedes-Benz in cooperation with South by Southwest® (SXSW®). The event features a wide range of future topics including: New Creation, New Urbanity, New Leadership, New Realities, New Velocity. The me Convention is an inspiring mixture of workshops, expert round tables, interactive labs and art installations. More than 100 international visionaries, lateral thinkers and inspiring personalities from different social and cultural backgrounds will be present as speakers.

► Buzz Aldrin Keynote:
Interview by Sarah Cruddas

► More information about the me Convention:

► The digital Hub for the IAA 2017:

► Experience the world of Mercedes-Benz:

► More interesting playlists:

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