Black and White People Furniture - Red House Commercial

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Thanks to all of the guys at Red House for being such great sports. Help em out by referring a friend in the High Point NC area, or drop by the store yourself to meet Richard, Johnny, and the gang!

To address any controversy around this video, watch our video response (or read the transcript below):

We knew this video was going to be controversial. Anytime race is discussed in any capacity, controversy ensues. The racial reconciliation concept was a joint effort between the Red House staff and us. They pointed out the fact that their employees and customer base were like the "Rainbow Coalition", and we thought something with a comical racial reconciliation theme would be fun, as well as a conversation starter.

For those of you who think this video is racist, we'd like you to distinguish between "racist" and "racial". Racism is "hatred or intolerance of another race or other races." Racial is "of, relating to, or based on a race". This video is very obviously racial as opposed to racist. This video doesn't promote or feature hatred or intolerance. Rather, it's the very opposite. This commercial promotes inclusion and reconciliation, if not in a comical way. To point out the obvious, the irony in this video is that it's completely ridiculous for people to relate furniture to their race. People of all colors are welcome at the Red House, which is something that is taken for granted today, but there was a time in the not-so-distant past during which things as simple as a water fountain were NOT for everyone.

If Saturday Night Live, Mad TV, or Dave Chappelle for that matter, were to address racial issues in a comical way (something that they all do VERY regularly), they would have pushed the envelope MUCH further.

Discussing race in the US is taboo. It always makes people feel uncomfortable. We think it's a shame that someone saying "I'm white" or "I'm black" creates such a stir. There are real cultural identities within different people groups, and these things should be celebrated and embraced, not swept under the rug.

This video is an attempt to use humor to spark a discussion about race issues, because we still have a long way to go.

Rhett&Link

[donarner]

My mom is black and my dad is white.. They locked eyes in the mattress section .. if it wasn't for red house i would of never been born THANK YOU REDHOUSE! 🙌🏽

[yorick]

I still can’t believe Rhett and Link single-handedly ended racism.

[chiknbasket]

If it makes anyone happy, Richard aka Big Head still works at the Red House!

[thohangst]

The subtle lingering on the handshake until it awkwardly ends, really masterful editing.

[thevova]

I nominate this video for a Nobel peace prize

[teamstarkid]

My English teacher showed this to us today, and to see if it was legit this kid called the number and Big Head picked up lol. He was so excited when we called telling him we watched the commercial.

[jenwhite]

I am both black and white. This is the only place I feel I can buy my furniture in peace

[jermainewood]

Nobody:

Me at 3am: At the reeeedd houuuse !!! 🎶 🎼

[LukeSecaur]

This is the message we need right now.

[drabnebula]

I just drove by the Red House the other day, I did not stop and buy any furniture but it is nice to know that I would not be judged for the color of my skin had I stopped to do so!

[chaseb.]

“I’m Richard, aka Big Head”
“I’m Johnny, aka 10 Gauge”
I guarantee both of these men were former wrestlers and I love them dearly.

[DFATZ]

I’m glad they included expanic people too at the end.

[jwood]

I have a dream brothers and sisters, I have a dream where our people will not be judged by the colour of their skin, but by the comfort of their four piece corner unit, I have a dream brothers and sisters, I have a dream.

[Pile_of_carbon]

This commercial is confusing as hell. It manages to be hilarious, homely and make me slightly uncomfortable all at once. 7/10 would shop.

[reedcomics]

Today during dinner I randomly shouted, "AT THE RED HOUUUSE!" Everyone stopped talking and stared at me, but I felt great.

[azizabrielle]

The napoleon dynamite music is what really brings it all together into commercial perfection

[nikieddi]

“i like pumpin iron, and pumpin furniture into ppl’s 👐🏾🙌🏾🤲🏽”

[borncreativity]

The way Big Head Ed dove on the couch! 💀 Im black and i think this is the funniest comercial i never saw 😭😭😭😂

[BlueJWay]

Did Michael Scott direct this commercial?

[pepe]

I’m pretty Caucasian. My wife is pretty African. As we wait for our house to be finished, I have been very much thinking about what furniture would be appropriate for our household. Thanks to the Red House, I no longer have to be concerned about furniture appropriate for a White person, a Black person, and Hispanic people too! WHAT A FIND!