How To Get Discovered as an Artist (Full Webinar)

🌟 Overview: Career Advice for Artists

🍿 Watch Next (Key Videos for Artists)

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✏️ Recommended Tools & Ressources:

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ℹ️ About CAI:
CAI is the abbreviation of 'Contemporary Art Issue,' a hybrid platform for contemporary art including:

👨 About the host Julien Delagrange:
Julien Delagrange is an art historian, contemporary artist, and the founder and director of CAI. Delagrange studied Science of Arts at Ghent University, Belgium, and worked for the Centre for Fine Arts (BOZAR) in Brussels, the Jan Vercruysse Foundation, the Ghent University Library, and has contributed to the international contemporary art scene as an art critic, lecturer, curator, gallery director, consultant, advisor, and as an artist. As an artist, he is represented by Galerie Sabine Bayasli in Paris, France, and Gallery Space60 in Antwerp, Belgium.

🎯 The mission of the CAI YouTube channel:
→ To empower artists by providing adequate and industry-approved advice for artists for long-term success in the highest realms of the art world, sharing inside information and proven strategies based on real-life experiences in the art world.
→ To contribute to the online canonization of recent art history, having its finger at the pulse of contemporary art.

Every effort has been made to trace copyright holders. However, if you feel you have inadvertently been overlooked, please take up contact with Contemporary Art Issue.

Contemporary Art Issue
Platform, Publisher & Gallery on Contemporary

Every effort has been made to trace copyright holder. However, if you feel you have inadvertently been overlooked, please take up contact with Contemporary Art Issue.

Table of contents:
00:00 — Introduction
02:02 — Maximum Exposure vs. The Right Exposure
03:21 — 1. Do: Social Media
06:50 — 2. Avoid: Cold Calling
07:56 — 3. Do: Art Opportunties & Artenda
10:09 — 4. Avoid: Online Art Marketplaces
12:50 — 5. Do: Participate in the Art World
14:36 — 6. Avoid: Advertising (But consider PR)
17:15 — 7. Do: Artist Websites
19:25 — 8. Avoid: Coming Across Commercial
21:10 — Outro

[agatarek_official]

I am confused. All my fellow artist struggle with Instagram now. We are not visible at all. Only 1% of our followers have a chance to see our content, which is discouraging and devastating. If they paid for ads after they stop paying- their visibility got even worse. We are getting "shadowbans" for repeating the same hashtags, although, what other hashtags can we use when we provide art content?! (it's not spam). We are getting censored and forced to create silly reels where the main focus is not what we create but actually how we present it. The sillier, the better...and best in seven seconds.
Where are honesty and hard work go? I am saying this on behalf of artists I know. We all got truly hurt now with this platform. We were building community and portfolio for many years, only to be punished by algorithms and unfair games...I know it sounds negative, but that's the bitter truth, and are getting to feel hopeless...
any advice?
Thank you,
with love
Agata

[kushandthizz]

He’s right. These are the key point I’ve taken so far

Art world “needs” for success
- professionalism: in social situations and in the look presented in webpage/media
- accessibility: being known in the network and easily found on the internet/social media
- network: being present in the community and actively engaging with others in the community
- passion: overall indulging in the scene of and outright doing it for the amor of art

[dnlgrmn]

I just came back from the Art Basel Miami weekend, and I’m glad this video is posted. Specially on point 5. I had several conversations with gallerists. In Basel self I didn’t expect nothing, but in other fairs like Aqua, Ink (print art fair) and Untitled, I had conversations and at certain point I was asked if I was an artist, this opened for deeper conversations and interests, and I also got some link to submit my artwork, and also possibilities of co-lab. That I find was a successful investment in traveling for art.

[lauraandres]

I think that this video is really accurate on how this art machine works. In the end, if you want to be considered a serious "artist" you can't walk straight with your chin up just like a regular human being, you have to crawl like a worm to please all the many actors that revolve around the art world. at least, if you want to be accepted. I love art, I have done it for many years but I am afraid I am not cut out to live or behave like a worm. Maybe I should just accept it and paint only for me....and my cats. Good luck to everybody and thanks to CAI for speaking the truth.

[AI-xsfp]

Nº1) Be independently wealthy AND have connections ...or at least an expensive PR agent.
Nº2) DO NOT SELL ONLINE, DO NOT MARKET YOURSELF IN ANY WAY.
Nº3) Wait until you are asked by a curator or gallery to join an exhibit or roster by some miracle. DO NOT phone or contact them!
Nº4) If all else fails, marry Larry Gagosian.

[janetatuniquerawfoods]

I don’t know if you’ll read this… I want to say how this video shifted something in me today. In a very enlightening way. Not the particular details offered here. Although there is a good, subtle message that is here…I summarize it as a matter of Quality, Subtle Precision and a true Authenticity in a person’s artistic expression.

Today I had a flashback through my life and could appreciate where I mostly have lived as an artist. Saying at times that I am an artist. However not getting caught up on it.

I could see the design work and other mundane work for a living… carried my mark as my true art self. Being an artist is a matter of living in one’s art self.

I can see my body of work that I made time for through my 55 years. Now… this info and perspectives have given a foundation for me to bring to the market and public. It’s interesting that some of the not recommended paths you mention didn’t work for me me anyways. I just couldn’t bend to what was marketable.

I also have wound up almost starving. Haha. Just not having found the right path and get any traction.

I appreciate being able to have a conversation here. And lol forward to moving forward with positive growth.

Thank you for the cost free information you provide. It can go to good use. I find the CAI website hard to navigate and find these articles there without clicking through from these videos.

I have a question about missing information on a resume. Like say… taking part in BBC a show many years ago and no longer having the gallery information. How that may be handled on the CV? Take care and you do a good job off essentially saying it is about being human and being accepted in creating and having some taste. That is what I understand.

[romelmadrayart]

I am an artist living on a remote island in the developing world, there is one local vanity art gallery.I have done art as a hobby for 20 years but only since COVID started putting my work out there digitally. My sales are not significant compared to my stock of artworks. The art market here is very small, also the region does not have a pedegree of visual artists. I have started putting my work in the digital forum which I have access to. My question is how do I get access to those places where my art can be shown since I am at a geographical disadvantage to 1.physically network 2.face issues of shipping 3. do not have the pedegree due to being a self trained artist. In my art work I feel comfortable with what I produce but some pieces more than others. Advice appreciated.

[sigmundfreud]

My advice get your art noticed by young audiences on social media, you never know who’s going to become a patron of yours. If you’re good at portraits there’s always a market for that.

[olga.klimova]

Outdated advice. We live in a different world now. The goal of a real artist is to make art full time and being financially successful enough to continue to do so. No “being discovered” (which is ego driven) and galleries’ help needed at all in modern times especially in USA and Asia. USA accounts for the biggest portion of global sales, and a lot of successful artists I know do have a shop on their website. Some of them became so commercially successful they have their own gallery now and their work is in museums as well. So you know, there are new ways to go about it nowadays. Being commercially successful is not ‘frowned upon’ in America. Maybe in the old fashioned Europe clinging desperately to the old ways. Most art sales happen in USA and Asia anyway. Just check out the statistics.

[paulinebureau]

Thank you so much, this is such a relief to hear this counter-discourse to the supposed necessity of self-marketing... which feels so yuck !!

[EthanHurtWorldwide]

This guy is so GREAT! Well thought out… compassionate…. Realistic… honest… caring and informative. Brother in creativity… thank you so much for your in depth contribution here. You’re a rare gem. You’ve helped me in ways immediate, and also yet to unfold. Thank you.

[michicalicabrides]

A helpful eye-oopener. Incredibly thorough. I cringed at some of the things I have been doing, and need to correct them soon.

[michelinerobinson]

I follow all your advice mentioned here and have been a finalist for a few awards including the National Contemporary Art Award a few years ago, however I've been 10 years in NZ now and still cannot get representation. I luckily had some in the UK before my move, 2 of which I kept up before they closed their doors to retire. I've been told the reason I can't find any here is because of a shortage of galleries, that owners are already finding it hard to do the artists they represent justice. People who visit my studio do not understand why I am not represented, so clearly there is something I'm missing. What would suggest ? Should I venture outside of NZ?

[ET-iynv]

I get new information about art affairs from your video. So I'm so grateful for it.

[magnuskarlsson]

Regarding having a youtube channel: does this hold true even if you have someone else - or pretend to be someone else - making videos of your group/solo exhibitions or showcasing individual art works? I'm asking because I'm seeing many established artists who have videos on youtube showcasing their artworks, documenting their exhibitions, studio etc., even if it's not on "their" YouTube channel.

[filippobincoletto]

That's very important to keep in mind as to generally behave for the good sake of your own professionalism and professional coherence. I'll keep in mind your suggestions 👏👍

[ryzoncity]

Watching this makes me feel like all my efforts were wrong, I think I need a one on one.

[juliuscavira]

Once again, these ideas have followed my research since my undergrad pup years, and I concur with your advice for the modern-day artist practitioner. Certain other books on art practice follow this advice, which is to say that it is good, sound advice that has been around for a long while. Thank you for making this video.

[lalaberlin]

Thanks for this great video and your advice! It is just confirming my opinion about the behaviour as an artist. Very helpful to me!!

[agustinserisuelo]

I completely agree, this is a long-term job, it takes a long time to reach your goals. Thanks for your videos, great job...