E25 Pop Up CPG: How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess

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Links Discussed

McKinsey

M13

Deux

Snack Break

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Show Notes:

1:25 Immigrant entrepreneurs and values

6:23 Consulting and venture

9:06 Opportunities in grocery store aisles

12:58 Building a better for you brand

14:39 Staying relevant in the face of competition

17:06 Building out in the open

22:10 How to succeed on Tiktok

24:56 How to build a newsletter

27:42 Investing in content and measuring success

30:28 The importance of an omnichannel strategy

34:14 The role of retail in growth

39:09 The Future of Deux

40:43 Rapid fire

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Past guests on the Pop Up Report include Jake Karls (Mid-Day Squares), Karen Danudjaja (Blume) and Ryan Babenzien (Jolie Skin Co.).

Stay tuned for new episodes from upcoming guests including Dario Phillips (SlowTide), Ariana Silverstro (Scent Lab) and many more.

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.