How Ferrari Beautifully Scams Its Customers

Rory Sutherland tells how Ferrari makes their customers to pay for deliveries and come collect the car themselves.

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[heyitzphil]

Marketing and sales is a hell of a science from hell.

[haunter]

“Contactless feels 15% cheaper” is definitely something I am not allowing to get into my head 😅

[notTheXDer]

"& if you say something in a British accent, it is 55% more believable."

[bs-hlir]

Contactless feels like I'm getting something for free, but my bank accound doesn't agree.

[durantulaTXT]

He is actually right
Spending cash feels like i just tossed my life savings while a transfer just felt like i didn’t loose anything

[Shakes-Off-Fear]

I remember Jeremy Clarkson talking about the options for the Audi R8

“They’ll even charge you £500 if you want to pick the car up from the factory yourself. That’s like charging someone £10 extra a bottle of wine if you tread the grapes yourself. I’d tell them to get lost!”

[kalebgonzales]

He’s kinda right. Put a Rolls Royce next to more expensive stuff and it seems to be the cheaper option…. For the ultra rich of course, but the same concept still follows despite status.

[briffsqueeze]

The idea of someone buying a Rolls Royce or Maserati contactlessly terrifies me lol

[HoneyCaribbean]

Marketing and sales is really the most important thing for a great company.

[crellercorps]

IMAGINE buying a €250, 000 Rolls Royce with contactless

[AnaRamirez-wc]

Ah yes impulse buy a Rolls Royce when i come out of my yacht after landing my jet on it

[Cardboard.broadcast]

100% agree with the contactless purchase. Everything feels cheaper until there’s a physical representation of what’s been spent

[JEENAKKA]

One of the Greatest tactics ive heard in a long time! Good Marketing is selling people things they never wanted in life and making them buy.

[markrutkowski]

By paying for the tour, you are also putting yourself on a list of "devoted owners" and will be more likely to be able to own a more exclusive model down the line. They look at these owners as unofficial brand ambassadors. Basically, anyone willing to pay extra to walk around the factory will also be more likely to only speak highly of their car. And, when they get an allocation for a special model, their customers will be better salesmen than Ferrari would ever hope for. Probably the best marketing scheme ever.

[inglouriousglory]

Imagine being soo rich that a flipping Rolls Royce worth quarter a million is an “impulse buy”

[zenastronomy]

i think ppl who can impulse buy 250k cars won't be suffering from financial difficulties

[max]

This guy is full of information that totally helps me with my day to day savings

[MLB]

"If you play annoying music under anything someone is saying, it will make people listen much more closely to what's being said."

[edwinhernandez]

The IKEA effect being manipulated by Ferrari😂