Gaming influencer marketing 2022 - opportunities and trends

Henrik Hansing is a product owner at Lurkit - the gaming influencer marketing platform. In this presentation he explains how the most important promotion channel in gaming, influencer marketing, can be utilised by brands, studios and publisher to reach their business goals.

Henrik also breaks down the data and reveals what the Top 10 most watched games on Twitch and YouTube Live was in 2021 and more recent events. Two very interesting events happened in October 2022. Overwatch 2 was released and quickly became the most streamed game in the world. That is until Call of Duty Modern Warfare 2 came out and as quickly claimed the number one spot.

The common denominators for games on the global Top 10 list has elements of Esport and UGC (User Generated Content) such as Valorant, Apex Legends, GTA5, Minecraft, League of Legends, Dota 2, Counter Strike and others.

Not only AAA-game titles are making waves on Twitch and YouTube. Indie game developers can nowadays become very successful within a very short time. V Rising, Core Keeper, Midnight Ghost Hunt and Dome Keeper were four very successful indie games that were developed or published by Swedish companies.

Recorded at LiU Game Conference in Linköping in November 2022.
(Sorry for the poor quality of the recording).

[amybanks]

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