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Brand Disruptors | Panel | DMEXCO18
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Mirko Caspar, GF, Mister Spex
Davies Roberts, CO-Founder, FlareAudio
Verena Hubertz, CEO & Co-Founder, Kitchen Stories
| Brand Disruptors | Experience Stage | September 12, 2018 | 12:00 - 12:30
Categories: Marketing | Brands
Even the most established brands are facing uphill challenges from disruptor brands looking to take market share. From glasses, sound systems to kitchen stories, new brands are making their mark with very little overhead by leveraging new digital channels. How are these brands able to develop trust and relationships with consumers in a relatively short period of time? Learn from brands and technologies to understand the marketing strategies that have enabled them to compete with leaders in their field with much less brand awareness or marketing budgets.
More about Marketing:
Davies Roberts, CO-Founder, FlareAudio
Verena Hubertz, CEO & Co-Founder, Kitchen Stories
| Brand Disruptors | Experience Stage | September 12, 2018 | 12:00 - 12:30
Categories: Marketing | Brands
Even the most established brands are facing uphill challenges from disruptor brands looking to take market share. From glasses, sound systems to kitchen stories, new brands are making their mark with very little overhead by leveraging new digital channels. How are these brands able to develop trust and relationships with consumers in a relatively short period of time? Learn from brands and technologies to understand the marketing strategies that have enabled them to compete with leaders in their field with much less brand awareness or marketing budgets.
More about Marketing:
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