Total Addressable Market TAM (Market Sizing Step-By-Step Guide)

Total Addressable Market and Market Sizing is how big the opportunity for a product or Startup is. It also sometimes referred to as or Total Available Market in short TAM. In this video, I will explain what it is and show you how to calculate Total Addressable Market and give you the TAM definition using both a bottom-up analysis as well as a top-down analysis. There are two full case studies that you can be used for a job interviews, this video is a perfect way to prepare for a job interview where you might get a market sizing question.

Raw Startup Blog on Market Sizing and Total Addressable Market:

Raw Startup Blog:

#TotalAddressableMarket #TAM #MarketSizing

[LarsVision]

Thanks for your presentation. It's very helpful, and easy to understand.

[fifaham]

Your videos are loaded with value and useful knowledge - thank you for your time and efforts.

[DonMaloy]

I like this older intro! reminds me of "Real World" from MTV :)

[akritikuikel]

thank you so much, you explain everything in very understandable language .

[gerardo]

YOU ARE AMAZING, I dont understand very much english but I use subtitles jeje, thank you bro

[abdullahmusheer]

great lucid explanation :)
that was helpful

[shiftyshuffles]

nice video, added to my knowledge - thanks :)

[thankswatching]

Thanks for posting but I have a quiestion. Why didn't you use the same example Vivino to compare bottom up and top down TAM approaches?

[iceya]

Thanks for sharing your knowledge few are the CEO’s that do so

[tunminster]

Hey, Can i ask a quick question. If someone asking $2000 for a sale script in the bay area, is it too expensive?

[faisalwahabkhan]

Just found your channel what a great video. I have a question. Can bottom-up approach be used only when you have sales/revenue or customer data or is it possible to use this approach without any data?

[Trashpanda_]

Curiosity… Looking to acquire a liquor brand. Have drilled down the target market by performing a deep dive for; generational gap, google trends search intent (State, Metro, City), created a dossier from the demographics on the Census bureau on top 15 cities per state. Then crossed that by cities Drizly delivers to.

The only real thing I’m missing you kinda addressed, but I think it was just rough estimations. Licenses. Do you know of a resource that I can find active liquor license? Found one for my state, and everything looked awesome, but then realized they didn’t include the property address of the establishment, just the formation address. Some times it right, and some times it’s in another state. I’m trying to create dynamic heat maps to support the distributors. These clowns didn’t have anything… It’s mind numbing.

[dirigoagencyinc.]

what research company would you recommend to get TAM for certain products for the telecommunications industry in the U.S.?

[UqbaShahOfficial]

SAM and SOM is calculated in both or only in Top down analysis?

[dxddykenfok]

I realize you do have a gift of finding angels who really are in need of. I have and opportunitie you may be interested in. It's about ocean realastate. Like Dubai. Does this sound at all interesting?

[preyashparikh]

Every Youtube video on bottom up approach teaches how to deduce the customers but none of them have thrown light on how to estimate the Price especially for ideation based startup. Sooo disappointed.

[xaviusamericus]

How exactly is this a "step-by-step guide?" Where did you get the first number of $300B from? Where did you get the next number from? Holy smokes! I've spent about 2.5 hours scouring the net for market size data. Everyone talks in circles or imaginary numbers. Not where to get the data from.

[tomnjerry]

Hello, can you please help me with TAM calculation of a POS software/loyalty card in a philippines market?

[skap]

Do top-down TAM/SAM calculations include customer counts or is it always in $s?

[tmit]

This is VERY BASIC, you need data point from large data set to understand vine consumption and internet usage as well e-commerce aodption in order to asses TAM in the future, Very basic, I don't think he understand much from what he explains