Hardcore Business Lessons I Learned From A Dealer

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

[samueljames]

Well, there's a weekend business course of value in that 8 minutes. Alex, you are going to be one of the biggest influences on the next generation of business people. Thank you.

[princekjtheartist]

For anyone who doesn't know, this time last year, Alex had a little over 32k subscribers and very minimal editing on his videos. Welcome to the new age business education program 👏

[floke]

I decreased my YT consumption by a lot but your content strategy is just insane.
Very catchy and immediately pulled in, gj Hormozi & team.

[JoshBurge]

How to Win Friends and Influence People Part 3 Chapter 3: If you're wrong, admit it quickly and emphatically. Great Story as usual. Thank you.

[BuckBowen]

Alex's content is so clutch. Production value is on point. Education value is on point. Super thankful.

[MountainofInspiration]

You are an amazing story teller. There can only be one person in angry mode. Love it.

[fortheloveofgrass]

The first lesson about validating feelings is the first time I've truly understood what it means to validate someone's feelings despite many conversations with my SO about the topic. Thank you Alex!

[CRYPTOBLISS]

Man the amount of information i learn from you Alex is massive. Thank you for always sharing the insights. Its amazing what people can learn when they expose themselves into the unknown.

[Lyzaaarnew]

Id love to see more of the "This is how Id create this business" style of videos, Even in random sectors like Window cleaning, E-Commerce, Differnt product / Service niches. Loved the Nose Strips video as you are so quick with figures and the possible routes to market and the differentiation youd apply to stand out from competitors.

[TheRussianGenius]

Thank you, just got a copy of your book. Incredible Kindle price, and excited to read it and try something new!

[MehmetDuygu-vi]

The idea behind the ebook 25 money secrets from Donald Trump really blew my mind. It’s like stumbling upon a hidden shortcut to financial abundance.

[NickShawnFX]

Every single video of yours is a banger Alex. Been here since you started the channel, crazy how much ‘Mozi Nation has has grown.

[mroppelt]

The best part ab ur videos no matter the video it was never a waste of time and I always learn something I will use the rest of my life for that I thank u

[towandaallen]

Alex, I talk about you all the time in a great way, you know you are a Master Mind, we love you guys, keep up the great work and stay blessed! 💪💪💪💪💪💪

[martinmenesestv]

This video is so much better than it's older version! Thanks a lot, many valuable lessons here

[sgazzz]

This man is a genius...and his insights are entertaining AF

[michealfrank]

This one video where I am going to come to watch and again and take notes

[_CowboyColin]

One of the best value per minute videos on the internet.

[serialprogressseeker]

The first one in dealing with angry customers reminds me of my days in the casino industry. Interactions with pissed off customers can teach you A TON!

[shivinunitholi]

Gotta appreciate Alex for this content and his wingman Caleb Ralston for the videos that keep you hooked till the end.