Should You Release Albums or Singles?

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For me, I have found that the best strategy is just being Taylor Swift

jake.macadam
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For me, I have found ongoing singles leading up to an eventual album makes the most sense.

AlanShoesmith
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When you’re independent, it’s difficult to produce just one track on a high level that can compete with industry level music.. let alone an album.. Better focus on singles!

OjanMusic
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As an independent artist, I have found that quantity is just as important as quality. You need to put out as many songs as possible/as consistently as possible to increase not only chance of hitting algorithm but chances of your music being played. A playlist of 1, 000 songs with 1 of your songs in it will have a lesser chance of your music being played than that same playlist with 50 of your songs in it.

Realistically it comes down to consistent uploading once or twice a month vs putting it all out there together. I will say, with a fan mindset. Albums attract me a lot more than single releases do since there is more content to be had. I want to say that if you can realistically make a song every 1-3 weeks on average, should make an album every year. I haven't even been making music for a year yet but I am about to come out with my first album with 19 confirmed songs (hopefully raise it to 25) by march.

Regardless, I feel if you are making good music. Your only way is up as long as you stay active with promoting it online, talking to possible fan base, and keeping up with releases. More music you have out, more songs that are saved and more chances of plays.

free_xero
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Great content as always bro I agree dropping singles into an album is definitely the best way to go. Another benefit of piecing together an album is you can get more out of ads and Spotify showcase campaigns by sending people to a 10+ track album instead of just one single.

LuxFlowz
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the advice in this video is close to what I've been saying for a while now: Spotify is a radio station masquerading as a record store. As such, Indie artists who use spotify like it's their record store are severely handicapping themselves in terms of economic growth.

Cynical_Finch
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Great video Andrew. In my opinion Albums or EPs.( with a few singles first)

-You can make physical with an album and actually make some money.
-More streams, people might stream from the first song to the last
- You have freedom to write experimental songs and create a cohesive concept piece of art
-You can create your own sound with an album
- An album is a step forward in a music career, looks more professional. Its like a new chapter.
- You can make an album release party, and also pitch it better than singles

- You can perform the album when touring/playing shows

I think you should release 5 or 6 singles first though. Im almost done with my album, cant wait to release it 🥳🎵

luiszapiola
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I think singles with consistency are the best way. As it keeps the audience hooked.

sujitmone
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Joyner released his songs of his album one after another untill the album was eventually half way out. Then the final release 2 Years later was the final album and it was honestly a decent roll out that got him talked about all over

RelicLabzEntertainment
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Introduction - 00:00
The Case for Singles - 00:12
The Case for Albums - 02:38
What I Do Not Recommend - 04:56
What I Recommend (Strategy) - 06:29
Alternative Approach for Artistic Vision - 09:05
Addressing the Elephant in the Room - 10:13
Conclusion and Call to Action - 12:02

SouhailEntertainment
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10:24 Hey that's me! But seriously I'm doing exactly what you said. I just released a new single and have 3 more planned before dropping my album!

elephantprog
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I read recently that spotify curators like to see a progress of work ie an album when you pitch to them, Not sure if that is true but I've actaully got on an editorial playlist via a song from an album so sort of makes sense. All my pitches as singles never got on an editorial playlist.

anythingspossiblemusic
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The bandcamp album strategy is what Ive been doing, it has been working pretty well.

iseesatanfalllikelightning
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Yeah just release your album as singles that way you can not hold you creativity captive.

RelicLabzEntertainment
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My next album I'm going to waterfall release every song from the album every 3 weeks until it's all out with the last track.. Going to keep the hype going and content extremely consistent while giving my time to work on the next album in the meantime. If I can keep this up, the steady flow of music and content could do miracles. Excited for 2024. I'm really trying to go hard this year, no more slacking. (Also that idea to release physical media as an early access is genius. Definitely adding this to my to do list!)

hiderpnw
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What has worked for me until this day is releasing 1 song every 3 months and your 4th release should be your album. Make sure that those 3 songs are power songs to leave your audience hungry to want to listen to more of the good quality material you're putting out. A lot of songs may take time over others to develope. Thats why is always good to give space for your song to create a buzz and develope for the next single off that first song you dropped.

EdRodMusicEnt
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Hey Andrew, I‘ve never found out if you should use different pixels for different genres. No one talked about that yet! Maybe an idea for a video :) ?
Thanks for all the ads advices!

yasumu
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I released a single and got 79M streams here on yt. Since then I am only releasing singles lol

Fullyniko
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Appreciate the top 8 and the content that you provide with the conversations about independent music production. But nothing that I seem to do is working. So I try different things every year. This year I finally decided to ignore the marketing side and just focus on what I want to do as a song writer So I recorded an album at Abbey road studios in London. And whatever happens from a lister perspective will happen

DannyHauger
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Question for you: when one starts releasing the first 7-8 singles from an album, and then they release the entire album later, what happens to the singles they released earlier? Do they stay as singles, and are also part of the album? Thanks for the video.

florentintise