What Are Strategic Insights | Observations vs Insights | How to Avoid Bad Creative Insights

Insights are one of the toughest topics to master when it comes to advertising. Typically, they're in the strategist's territory, but as an Art Director, Copywriter, or even an Account Manager, having a solid knowledge of strategic insights will help you IMMENSLY!

In this video:
0:00 Intro to strategic insights
0:31 Why should creatives care about insights
1:53 What is an insight
3:26 Examples of insights
3:51 How to avoid bad insights / how to tell if an insight is good
6:12 Observations vs insights

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[alex-ander-]

Thank you so much for the recommandation at 6:23!

[haneenkakish]

This is SO helpful. I’ve always heard that “human truths” are the way to go. But I’ve never had a tactical process to put this into practice. Thanks so much for these videos! ♥️

[antoniodr]

This video is gold, thanks for this !

[milamladenov]

Hi! Absolutely love your channel! Would you mind telling us the titles of the four different books on advertising that can be seen in the background of this video?

[footagegod]

Thanks for your videos, awesome and interesting details!

[parkerchase]

recruiting for my first strategy role and this was super helpful!! thanks a lot

[deborahrose]

Really helpful. I am planning spec work for raw honey and coffee. Any tips