Safe Food, Safe Family - Separate

"Safe Food, Safe Family" is a Kuwaiti nationwide educationally-focused consumer-driven food safety campaign, that features educational information in five different languages, catering to Arab, Western and Asian populations in Kuwait. The campaign's mandate is set to educate and inform a majority of the households in Kuwait, as well as small and large businesses, about the best food safety practices.

Guided by a team of nutritionists who work in the food industry, and with the support and funding of Al Yasra Foods, this initiative aims to reach out to a majority of households in Kuwait by its end, and to educate and engage consumers in a conversation about food safety in their homes. The campaign particularly targets households that have not been properly introduced to basic food safety practices and therefore are at a higher risk of contamination and food poisoning.

This is the initiative's first video, and is meant to serve as a guideline for the basics of food safety.