Inside The Moomin Shop, Covent Garden, London! (2023) #MOOMIN #MOOMINS

A visit to the amazing Moomin Shop in Covent Garden, London!

The Moomin Shop in Covent Garden's Market Building first opened in 2011. The boutique is entirely devoted to the Moomins, Tove Jansson’s loveable hippo-like trolls, and stocks books, gadgets, tableware, clothing, stationery and rare memorabilia emblazoned with these adorable characters from Finland.

First published in 1945, Jansson wrote numerous novels and short stories surrounding the Moomins and their extended family. The characters are largely based on her own family, friends and on herself, she also wrote and illustrated four picture books with the final Moomin instalment published in 1980 before moving on to write for adults.

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[irenelucas]

First time I heard about the Moomins - interesting background. The shop has a large variety of merch. ❤🎉

[TheTerribleLittleMy]

this is where all my moneys going when im a grown adult

[mrmrssnappy]

Moomin not heard that name for along time. Nice shop👌👍

[ezekielmcville]

Moomin is such a big part of my high school days... always watched it every Sunday afternoon. Aw... the memories. ❤❤❤