Epic v Apple: Epic Wraps Up Its Case - Apple Starts Its Defense (Day 11) (VL474)

"Epic vs Apple" has finally arrived, and as Tim Sweeney now famously said, we're in for some "fireworks"!

On day eleven, Epic wraps up its last formal witness, while Apple begins a long form presentation of the glories of the iOS ecosystem. It's gonna be a week.

If you want to shill you need a real Schiller...in Virtual Legality.

#Epic #Apple #Lawsuit

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CHAPTERS
00:00 Introduction
04:46 Day 11 Live Tweets (Adi Robertson)
08:15 Security, Politics, and iPhones (Mickens - Cross)
23:48 Intermission - Epic Has Called Its Last Witness
26:17 How Apple Built the iPhone (Schiller)
29:27 Security in a Holistic Product (Schiller)
33:08 No Duopoly? (Schiller)
34:34 Opening the App Store (Schiller)
43:35 Defending the Plan (Schiller)
48:38 IAP and Subscription Friction (Schiller)
51:02 Lowering the 30% (Schiller)
52:27 Conquesting, Ad Space, and Anti-Steering (Schiller)
55:43 Roblox and the Store within a Store (Schiller)
1:01:33 xCloud and Arbitrariness (Schiller)
1:05:35 Conclusion

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Discussed in this episode:

"An Antitrust Epic"
YouTube Playlist - Hoeg Law

"Epic v Apple: Just the Trial"
YouTube Playlist - Hoeg Law

"Epic vs Apple - Week Two In Review: Does the judge have a solution in mind?"
GamesIndustry Biz - May 18, 2021

"New week, old trial..."
Twitter Thread - May 17, 2021 - Adi Robertson

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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

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Twitter: @hoeglaw

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DESIGN WORK
Joe Ellis (Logo Design)
Chris Leroux (Motion Graphics)
For more information: contact Chris at @Chrisleroux on Twitter.

PODCAST VERSIONS ALSO AVAILABLE

[HoegLaw]

If you want to shill you need a real Schiller...in Virtual Legality.

[LuciusAugustusRex]

Thank you yet again for taking the time to do this. We all appreciate it.

[kidred]

Thank you for giving me nonstop news for the class for almost a year

[jeffbrownstain]

I legitimately love how you talk. Maybe its that weird inherent hood accent that everyone in michigan seems to get, even while still being hillbillies.
You're just a joy to listen to and your content really helps dummies like me who are still interested in all this craziness.
You're real af with how you present stuff, especially when it comes to your opinions, and I really respect that. Can't say I've ever felt the same of the lawyers I've known before you.

[lion-efnv]

For the algorithm, always early for those.

[MegajsX]

I’ve been listening to the trial live these past weeks but it’s always interesting to hear analysis from a proper lawyer and get varied opinions about the case

[firesoul]

"I usually use Walmart as an example" I literally lol'd

[cplassen]

Epic started this case with an act of bad faith by intentionally violating a contract. They doubled-down with the ridiculous, cover-their-asses motions to limit the damage, and a completely inappropriate PR campaign. And their litigation team antagonized the judge with facts not in evidence and theatrics.

Like it, or not, that set the tone.

The only chance Epic prevails here is if this judge thinks color television is a "new fangled idea"

The law here, as I understand it, generally requires an overwhelming case of market tilting that CLEARLY harms consumers, in order to warrant government intervention to correct the wrong. This isn't my area, and I'm not a litigator by choice, but this case doesn't look good for an Epic judgment at all from my perspective.

[maykorspalacio]

Spent the day refreshing to get this episode.

[maskedsonja]

Im convinced 20 years from now when we are in a world of blade runners and net jacking in a cyberpunk type city, the "Roblox Precedent" will be cited as the reason when games were divided into "experiences" and "apps" and "internet holistic virtualities", and when "the world changed". Your Virtual Legality may become a very very real enterprise!

[mjc]

"Did Epic prove it's case?"

Nah. I don't think so, for whatever my non-lawyer opinion is worth.

[catnipxch.]

I like your analysis lawyer man. Keep up your good work!

[VoresD]

Conquesting goes right next to Surprise mechanics in my megacorp dictionary

[custume]

Well things are going great, thank you for giving us this follow / videos about it, this is a big undertake in terms of time and we thank you for it

[crxba]

Like always, thanks for this! Great analysis!

[dogsoneup]

Thanks for your insight. You should have way more subscribers.

[RobAryeeArc]

37:01 Objection: Disney is perfectly capable of destroying a whole franchise on their own, thank you very much. #starwars #hanshotfirst
L&R

[Raxyz_]

An hour long Virtual Legality? I'm starting to see the so called "fireworks". XD

[StarzGecko]

These last 3 weeks have the been the weirdest court weeks ever… it’s not even over yet

[shadowgammerz]

I think for Roblox the optimal term is “user generated content”. Users (or players, pick your poison) of Roblox then generate content for others within Roblox. Strip it down to basic levels, that’s how Twitter or Facebook work. Compare that to EGS which doesn’t feature “User Generated Content”, which I would say implies a sort of amateur quality, but features professionally developed content by a development studio.

To me the difference between Roblox and EGS is obvious, but I grew up with video games so it’s unreasonable of me to assume people who didn’t grow up with video games would have that sort of innate understanding.