46. Why Matterport will Build/Sell a Leica BLK360 Clone for Less Than $7,500

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Why Matterport will Build/Sell a Leica BLK360 Clone for Less Than $7,500

Commentary and Analysis by

Dan Smigrod
Founder and Managing Editor
We Get Around Network Forum
WGAN-TV Live at 5
WGAN-TV Training U (in Matterport)

Every Matterport media release begins with the statement: “Matterport, Inc. … the leading spatial data company driving the digital transformation of the built world.”

Yet, the Matterport vision is hard to live up to when its flagship capture solution, the Matterport Pro2 3D Camera, falls short delivering on the Matterport spatial data promise.

For example, the Matterport Pro2 3D Camera infrared technology can not create:

1. spatial data of outdoor exterior building fascias
2. spatial data of high ceilings more than a couple stories tall
3. spatial data with the Level of Detail (LOD) needed for many commercial real estate spaces and AEC use cases

And, while the Leica BLK360 LiDAR scanner, paired with the Matterport Capture app, does all of the above, its $18,000 price point is simply too high (and capturing spatial data too slow) to create a nationwide network - let alone a worldwide network – of Matterport Service Providers with the necessary gear required for scanning much of the built world. That’s a big-big-big problem for Matterport.

Given Matterport’s ambitious plans for its Matterport Capture Services™ On-Demand program - now in 152 cities among seven countries - I could imagine Matterport is missing a massive number of opportunities because its network of “trained and certified Capture Technicians” can not afford an essential tool for capturing spatial data of large commercial spaces (including building exterior fascias) with high ceiling with the LOD required, for example, for:

1. As-Builts (the first step in documenting the life-cycle of a to-be-renovated commercial space)
2. construction documentation (to compare to a BIM model)
3. critical measurements
(Includes hyper-links)


Translated titles:
46. ​​Por qué Matterport construirá/venderá un clon de Leica BLK 360 por menos de $7500

46. ​​Warum Matterport einen Leica BLK 360-Klon für weniger als 7.500 $ bauen/verkaufen wird

46. ​​Pourquoi Matterport va construire/vendre un Leica BLK 360 Clone pour moins de 7 500 $

46. ​​Por que Matterport vai construir/vender um clone Leica BLK 360 por menos de $ 7.500

46. ​​क्यों Matterport एक Leica बीएलके 360 क्लोन का न

46. 为什么 Matterport 将以低于 7,500 美元的价格建造/出售 Leica BLK 360 克隆

46. 為什麼 Matterport 會以低於 7,500 美元的價格建造/出售 Leica BLK 360 克隆

46. ​​Perché Matterport costruirà/venderà un clone Leica BLK 360 per meno di $ 7.500

46.MatterportがLeicaBLK360クローンを7,500ドル未満で構築/販売する理由

46. ​​Matterport이 $7,500 미만으로 Leica BLK360 클론을 구축/판매하는 이유