India's WELLNESS & FITNESS Struggle | Superleap Podcast ft. Saloni, JC, Arjun 🎙️ Biswa | Ep 04

Join us on this new episode of the #SuperleapPodcast as we delve into India's wellness and fitness struggle.

Our beloved host, comic, and writer #BiswaKalyanRath talks to some well -known faces of the wellness & fitness space in India - Saloni Anand from Traya, Jitendra Chouksey (JC) from Fittr, and Arjun Vaidya from V3 Ventures and DrVaidya's.

We discuss critical topics around wellness, fitness, and nutrition like the state of the online world of health influencers and social media content, the science behind a fit body, ayurveda and alternate medicines, and many more.

We also dived deeper into the wellness and fitness industry in India 🇮🇳 like the medicine & supplements market, Indian consumer behaviour, platform businesses of Traya and Fittr, marketing challenges, ethical selling and their processes.

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About Guests:

🎙️ Saloni Anand, Co-Founder & CEO - @TrayaHealth
#Traya combines ayurveda, allopathy and nutrition to build customised hair growth plans delivering 93% efficacy for its customers. She saw her husband’s struggle with multiple health issues that led them to start Traya. Traya provides treatment, doctors, hair coaches, diet plan - everything one needs to solve the problem of hair loss.

#Fittr is a fitness technology company that provides personalised health and fitness solutions. They offer customised diet and workout plans based on individual goals and body types. Fittr has a large, engaged community of fitness enthusiasts for motivation and support. They also produce educational content about fitness, nutrition, and overall health. Their app and tracker allows users to track progress, log workouts, and monitor nutrition.

🎙️ Arjun Vaidya, Co-Founder - V3 Ventures
Arjun founded #DrVaidya’s in 2016 and built it into India's largest Ayurvedic direct-to-consumer (D2C) brand. By the time he sold the company four years later, in one of India’s first D2C exits, he had successfully scaled the brand across 16,000+ zip codes, had over 2 million customers, and had launched over 80 products. Arjun is passionate about the Indian startup ecosystem and is a mentor and advisor to various companies. V3 Ventures is a venture capital firm that invests in early-stage, consumer-focused businesses across Europe, India and the US.

🎬 Podcast Agency - @artfarmforpodcast

Time Codes:
00:00 - Introductions 🤝
02:20 - Saloni Anand's background 💬
05:05 - Why did JC start Fittr? 🏋️
09:04 - Arjun Vaidya's journey from Dr Vaidya's to V3 Ventures 💸
11:15 - Arjun's investment thesis 🤔
14:20 - Online Health Content, Influencers, Regulations 📱
17:13 - Misinformation & Scams ⛔️
21:45 - Eating fruits in the morning 🥑
26:00 - Food Pharmer's read the label campaign 🏷️
27:00 - 4 pillars of fitness 🏃
28:00 - Questions about Ayurveda 🪴
38:30 - Traya's Business Journey 📈
45:20 - Fittr's Growth and Marketing 📈
50:20 - Fitness in USA vs India 🇺🇸
52:15 - Malnutrition problem 🥗
53:40 - Becoming an investor 💸
01:01:20 - Selling & Ads in the industry 📢
01:10:20 - Rajkumar Rao as Traya's ambassador 🤩
01:12:12 - Rapid Fire 🔥
01:20:00 - Closing remarks 🙌

[factzilla_]

Wow a VC advocating ayurveda without any clinical validation is amazing our future companies are in good hands

[tanvigupta]

Really liked the podcast, I would like to give one suggestion, while ppl like Saloni and Arjun who were sitting on side of the table, camera was focussed on thier side profiles, either request then to look in the camera or place one camera facing thier faces each because this would help retain viewer's attention more on what they r saying. It kind of shows that they r not important enough for the podcast to show thier front profile.

[PriyanshuSongara-turw]

Thank you for helping many peoples to get rid of hairfall issues.

[pujachakraborty]

Thank you, Saloni, for creating such a wonderful startup! Your vision and hard work are truly inspiring. 😘😘😍

[SandeepKumar-tmjx]

Saloni, you always inspire us, nice inside Great job!

[swathikakade]

Saloni has always inspired for me.. great video ❤

[VJvlogsNZ]

This podcast is only good in parts where JC speaks otherwise those two are just not good enough. Should have called JC only rather than other 2

[kashyapmahanta]

Great podcast. I have recently become more conscious of fitness and diet, and I wonder if we had been taught these things earlier in school life.
Thans superleap for such amazing content.

[rajeshbuch]

please provide clarification in todays commercial age chaywanpras and other Ayurveda products which brands are good

[poojakadel]

Inspiring video....this is insightful. Loved it

[kshitijeminem]

Good podcast but audio needs to improve quite a bit

[anuragsingh]

Great Concept especially i am inspired by Arjun, If any investor is seeing this comment please let me a chance to connect with you i have a startup of mine but we are in blackout stage but i definetly believe its a next big thing first india and then world will see.

[PratyushPriyadarshan]

JC would be raging inside listening to the bullshit around immunity, hair growth claim, chyavanprash toffee 😂😂

[EnablerPrinceGrover]

Etc etc can be used less. Also, articulation of questions can improve.

[dhwanit]

My answer for the Brand Ambassador Question - P.V. Sindhu

[AbhinavGuptakgp]

For brand ambassador, PV Sindhu or Milind Soman?

[ThoughtleaderSahil]

My guess would be VIRAT KOHLI for the fittr brand ambassador🤞🏼

[chaitalimahajan]

Motion, Nutrition, Hydration, Rest...got it...👍🏻👍🏻

[RajuIv-ch]

My guess is Mahindra singh dhoni for Fittr

[chetanarora]

Funny part is the founder of traya is talking about tall claims where their product is the most unscientific and their approach is completely on the tall claims. Funny