How Purpose-Driven Leaders Inspire Lasting Change

Simon reveals the transformative power of starting with WHY—a concept that has helped leaders inspire loyalty and foster real, impactful change.

He explains how understanding the Golden Circle and the Law of Diffusion of Innovations can spark movements and connect with audiences on a deeper level. Learn how focusing on purpose, rather than just profits, can lead to authentic word-of-mouth growth that resonates across generations.

Video from Legacy+, June 2024

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:

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#SimonSinek

[theartistinspire]

Just now getting to know your vibe for the first time today...first the recent convo you had with Trevor Noah, and now this brief and powerful content...There is something about you, Simon, that inspires me and i know will continue to inspire me...thank you for being you!

[ShyamkrishnanNair]

This is such a game-changer! Starting with "why" resonates on such a deep level because it taps directly into our emotions, not just the logical side. I love the distinction between "have, do, be" and "be, do, have"—it’s all about becoming the person first, and the results follow. The story about saying no to clients who weren't aligned with your "why" is a powerful reminder of how sticking to your beliefs can lead to success.

It's like the Habit10x Sense of Humor Improvement Program—starting with self-awareness and building from there helps you become your best self, inside and out! Keep sharing the message!

[MattGillis]

Such a powerful insight! “Starting with why” really shifts the focus from what we do to why we’re driven to do it. It’s the difference between just functioning and truly inspiring. Thanks for sharing this essential reminder!

[timothywilson]

Simon Sinek . You just gave me a whole new love and respect for you. You just showed me an angle that let's me know - there is something about the reality of reality that a man doesn't need to do what the majority is saying about what ( you need to do ) to be successful in their mission and purpose . Simon Sinek ! I love you bro ! See you soon .

[JaiColless]

courage is a precursor to success - I love that Simon knew this and never undervalued his mission - he leans into challenge in a very personal and professional sense in every step he takes - those of us that listen can learn much from this

[lillianwere]

Great Insights ~ I can't help but feel your OnSafari awakening on this one.

[LeadersOnPurposePodcast]

Simon's explanation of the Golden Circle and diffusion of innovation is brilliant! "Start with WHY" isn't just theory - he lived it, refusing clients who didn't share his vision despite being broke. Would our relationships and careers transform if we focused less on WHAT we do and more on WHY we do it?

[Syntheticoilprotection]

Wow!!! We need this!!!! & more of it!

[brianvansickle]

If you haven’t figured this out yet… this man will change your life. Never too late to find your why.

[jasonehlingertaikaceo]

Man, so many people are trying frantically to run something with a purpose greater than money. You have to be about more than that, to rise above subsistence thinking and living, and create a wealthy life… Not just financially but you, yourself. I also discuss this topic on my channel.

[carline]

Wonderful, so great, you are the best 💫💥💯

[bobreesjr]

Also, in the sales experience: tailor the WHY to your customers. In home, versus Business to Business, even online in today's world.

[Kamalelm]

Amazing clip! Where can I find the full video?"

[OlgaSunny-plsg]

I don’t believe anybody does anything without being compassionated. You go to work because you need to pay your bills. If you are not up to date with your payments bank don’t care, credit bureaus either so for those who claim they do it because they have a big heart could be true because that’s how charity organizations were created but you only can start thinking of such things when as the saying goes you watered your tree first. If you don’t meet your expenses you become homeless, with no support because these entities would not be caring for individuals but for their money; therefore, we get out of bed and do our work to make creditors happy.

[nadeemabbasi]

*WHY?* IS THE MOST VITALLY IMPORTANT PIVOTAL FOREMOST QUESTION

[jacekciesielski]

Hello Simon in Poland people call me Simone SINEK you now why ???

[GrazianoFerrari-ew]

When America puts people first and not profit than Americans are going to be much happier!!! Family friends and than career!!! Or move to Italy that is how we live!

[shivbahirwani]

i just started reading "Start With WHY" yesterday people who have read it already can give me your opinion and learning from the book or maybe the guiding principles if any. i also wanna thank Simon Sinek for his wonderful and genius thoughts to give me a completely new perspective about so many things