Why clarity on marketing objectives is critical in the age of automation [The Update]

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Google’s Official Digital Marketing Publication. Marie Gulin-Merle and Jason Spero discuss how clear marketing objectives are the key to success.
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This is the mindset many classically trained executives need to incorporate in their change management processes as they shift their traditional brick and mortar practices to modern marketing strategies. Great video!

TheLittleWineGuy
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I manage digital advertisement in retail. What Jason is saying is true, sometimes we forget the Goal - Amazing video Thanks

asmundkuttulu
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I thought this was very valuable information and appreciate your time. I'm excited to implement new marketing strategies this year!

dustyjenkins