How to Rank in Perplexity AI (with Examples)

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While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable:

30% hold senior leadership positions and 65% work in high-income white-collar professions.

For businesses targeting decision-makers with spending power, mastering Perplexity optimisation isn't just smart — it's becoming essential.

In this video, I reveal:

• The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index)

• Strategies to make your brand appear in Perplexity's responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendation

• Why Perplexity "prefers to cite multiple types of sources" and how to leverage this preference across your own website, third-party sites, and user-generated content platforms

• The exact content formats that Perplexity favours (based on client examples)

I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in Perplexity results by securing strategic placements on high-authority sites like ZDNet.

As I explain in the video:

"Perplexity isn't searching Google for these queries. Instead, it has its own search index that prioritises the most authoritative and trustworthy sites. Your chances of being recommended increase if your products or services are featured in lists, particularly those on high-authority websites."

If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search platform.

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Exposure Ninja is a revenue-driving search marketing agency for complex industries.

The UK-based global agency specialises in performance-driven marketing, including:

- Search Engine Optimisation
- Generative Engine Optimisation
- Content Marketing
- Digital PR & Link Building
- Paid Search
- Paid Social
- Email Marketing
- Conversion Rate Optimisation
- Branding & Design
- Website Development

Exposure Ninja is a proud Certified B Corporation.

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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Dale Davies and Tim Cameron-Kitchen

*Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you

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