Icebreaker Case Study: Microsoft Dynamics AX

With a highly customised, unstable and inflexible 10 year-old Dynamics NAV ERP platform in place, implemented when Icebreaker was a business turning over $2 million annually (now $180 million), technology had become a significant constraint to growth.

Processes were often manual, reporting was limited, and different instances of the system were in use in different subsidiaries around the world, resulting in business inconsistencies and a limited view of inventory, as well as difficulties managing it across numerous warehouses.

Shane Woonton, Icebreaker's Director -- Winning Through Inventory explains that, "This meant we often suffered from inventory issues that crept up and surprised us at the last minute."

With Dynamics AX 2012 chosen as the ERP technology platform, Icebreaker set in place a plan to "bring four regional entities into a single global inventory pool and create a truly global business model with "centres of excellence" in place," says Icebreakers Chief Operating Officer, Dave Anderson.