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What is Data Privacy?

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Make no mistake: Attackers are after the personal information your organization stores. Data breaches regularly expose millions of personal data records, which criminals use to commit fraud or identity theft.
When a security breach results in a privacy failure, it’s not just an internal problem. Laws like HIPAA and GDPR give data subjects the right to know what is happening with their personal information — and impose stiff fines on organizations that fail to protect data privacy.
So, exactly what does it mean to protect data privacy? It means handling personal data with respect for confidentiality and anonymity. This applies to all data related to individuals, such as their names, birthdates, addresses, Social Security numbers, financial data and medical records.
Failing to ensure data privacy can cause lots of trouble. Even a single leak of personal data can have a serious impact on your organization’s financial well-being and its reputation, since public, investor and customer trust can be irreparably damaged.
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