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Aged Leads Conversion Rates and ROI
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When considering your marketing dollars it’s essential to understand all of the alternative marketing strategies and channels you can consider and the potential return on your investment in spending on those various efforts.
Here are a few top marketing strategies:
- Google Ads - $2500+ just to get started. Plus, you need a website and landing pages.
- SEO and content marketing - Hundreds of hours writing, expensive SEO software, and 6 months+ just to start getting some rankings and traffic.
- Email marketing - You need a list.
- Social media - Lots of lookie-loos. Need months of daily content creation, ideally video and probably $500-1000/month in advertising spend.
Real-time and aged leads are generated using all of these same marketing strategies, but you only pay for the end product. The lead generation company uses their expertise to do the hard part and you use your expertise — selling to cover the last mile and get the deal.
So, let’s look at conversion rates and ROI on lead buying…
00:13 Lead conversion rates and ROI
01:12 Alternatives to lead buying
01:36 Referrals
02:14 Google Ads
03:32 SEO
04:06 Email marketing
04:32 Social media
06:29 Real-time leads
07:05 Aged leads
08:23 ROI calculator
10:34 Conversion rates
Here are a few top marketing strategies:
- Google Ads - $2500+ just to get started. Plus, you need a website and landing pages.
- SEO and content marketing - Hundreds of hours writing, expensive SEO software, and 6 months+ just to start getting some rankings and traffic.
- Email marketing - You need a list.
- Social media - Lots of lookie-loos. Need months of daily content creation, ideally video and probably $500-1000/month in advertising spend.
Real-time and aged leads are generated using all of these same marketing strategies, but you only pay for the end product. The lead generation company uses their expertise to do the hard part and you use your expertise — selling to cover the last mile and get the deal.
So, let’s look at conversion rates and ROI on lead buying…
00:13 Lead conversion rates and ROI
01:12 Alternatives to lead buying
01:36 Referrals
02:14 Google Ads
03:32 SEO
04:06 Email marketing
04:32 Social media
06:29 Real-time leads
07:05 Aged leads
08:23 ROI calculator
10:34 Conversion rates
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