How to Choose a Real Estate Niche

Niches in real estate is a popular topic, but many real estate agents have trouble narrowing it down. Find out how to identify your niche in the 1st part of this series.

Raise your hand if you’ve ever stumbled through how to pick a real estate niche to market your business?

Everyone hears this advice when they get their real estate license - “The riches are in the niches.”. Define your niche audience to market to and you’ll be set for life.

But wait, why is it so important to pare down your marketing to a specific group? By doing that, isn’t it limiting who works with you? Won’t you miss out on selling MORE homes if you choose a specific audience?

Nope. In fact, it’s just the polar opposite.

Watch this video to dive in to learn how to identify your niche in real estate.