Your New Favourite Club: Hammarby IF

In our new ongoing series, let COPA90's resident fan culture obsessive Martino make the case for why you should be paying attention to some of the most fascinating teams from across the world of football.

Say hello to Your New Favourite Club.

Next up, Tino takes us to Stockholm, to meet a club who mark their first season in European competition for the first time since 07-08. Famed for their incredible fan culture, for unearthing a Football Manager legend and more recently, for their most recent shareholder - none other than the man himself, Zlatan Ibrahimovic. This is Hammarby IF.

Leave a comment with your suggestions for the next episode!

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Leave us a comment below!

[lobaxx]

Nice video!

Just a few errors:

1) Kennedy didn't score that goal in his last home game (vs Häcken), it happened vs IFK Göteborg

2) Stadium capacity is 32K, not 40K (and not all are seats). The stadium can take more during concerts and it's probably that number you found on Wikipedia

3) Technically Zlatan bought shares in AEG Sweden, the holding company that owns 47% of Hammarby, not Hammarby directly. This matter because otherwise the club would have had the option to buy back share.

[powermetalbard]

Respect from an Aalborg BK fan from Denmark!
Hammarby is a beautiful club with beautiful fans!
I hope we can play a game together again someday ❤️⚪ 💚⚪

[VidekanicMarko]

I haven't seen any team from Sweden to play like Hammarby played in previous season. By far the best team performance in last 20, 25 years in Allsvenskan, fantastic team spirit, high quality roster for their standards, one of the best and very loyal fans in the world. Hammarbić! They deserved title more than any other team. I wish them to win it in next season.

[Grez]

“We’re not just doing this because we love Zlatan” - yes you are.

[aidygooner]

Do ROYAL ANTWERP (of Belgium) next! They're back in the first division after more than a decade of being in the 2nd division despite being one of the biggest and oldest club in Belgium. Also, similar to Celtic with the Irish connections, Royal Antwerp are super proud of their English roots and have played some friendlies in England last decade and took many supporters abroad.

[roussinphilippe]

I've been to the stadium in 2017 four Celine Dion tour as I was working on the tour as a lighting guy! Absolutly amazing stadium, wish I had the chance to see a football match there! From what I saw in Stockholm they are a very well supported club!

[Nero]

Förväntar mig ett något oerhört grin från tvillingarna.

[staforiii]

Was at that game when Kennedy scored that freekick. Amazing moment and the crowd went absolutely insane.

[alexanderschaefer]

how to do a video with 10 minutes of research and stock footage. Stick to the high quality content

[MiztarBriteCide]

Shamrock Rovers.
Dominated Irish football for decades until their home was sold from under them in '87

They wandered aimlessly without a home for 22 years and were relegated from the Premier division for the first time, after entering examinership in '05

The club's finances were back in the green (and white) after the supporters won their bid to own the club. The hoops went right back up in '06.

Rovers finally had a home in '09, the newly built Tallaght Stadium. Since settling down, the team has finally started dominating Irish football once again. Winning league titles #16 and #17 back to back, the first Irish team to reach the group stages of the Europa League and after waiting 32 year's, won the FAI Cup for the 25th time in our history.

Irish football fans have a great reputation around the world, but none are as loyal or as crazy the SRFC fans.

And that's what kept this club alive and it's also what makes Shamrock Rovers F.C. Your New Favourite Club

[Zack-rcdt]

Hahahah lol när Zlatan blir förknippad med bajen...

[velintenev]

Botev Plovdiv from Bulgaria
Incredible ressurection story and a hardship story of the stadium
will make for a great episode

[eriklidell]

Roligt att allt detta handlade om att fler turister ska besöka brajens matcher och att dem har mycket plastsupportrar

[Wackytick]

Forza Bajen! från barnsben till gravsten

[lvrncfm]

3:48, ~20 years agi Zlatan was called "Malmö's Kennedy". How things could have been different.

[swmcdowel]

The best pronunciation was when he quoted the Black Eyed Peas song 😂

[Adam-byrs]

That presenter is shocking, Eli Mengem, let him do all the series’

[cadcass]

Interesting stuff but presenter couldn't be more annoying if he tried.

[jonathanpontvik]

Its 32000 at maximum capacity for football. 40000 only on concerts.
Forza Bajen! 💚💚💚

[fillej]

How much did they pay you? Honestly no club in sweden is really special to the rest of the world. This video makes no point at all. Insted of just make a video about Hammarby make a video about the swedish legue in general because swedish football would not be anything without supporters. And more clubs than Hammarby have great support. And you missed on many points of the video (for example how many persons the tele2 arena fits). It seems like you just made research for 10 minutes hit record and that’s it. Really bad video honestly