NOBODY thinks about YOUR brand as much as YOU do

Nobody thinks about your brand as much as YOU do": Shantanu answers a student's question on expanding a business' product line and its impact on product identity.

[ujju_k]

Public will have dissonance when maggi start selling cars

[rajagopalannair]

Counter example where Colgate ventured into frozen food segment in US and failed miserably

[JustBigdata]

Interesting how he always keep a product sample faced at camera no matter where and what is addressing. Smart tactic .

[tusharkerkar]

Bombay shaving company should come up with a lotion that prevents glare on bald heads.

[increasingsun]

What he asked and what he answered is completely non correlated.

He asked how do you control company from being a single product focused across the product lines, he said consumer don't bother.

Lol

[SanaatanSatyaHai]

One of the best way to answer and explain this question

[Thelonetraveller]

He has decoded the market quite nicely

[vmohanty]

Agreed. Not many people understand this

[tarunendrapratap]

The question was more about the company and the answer ended up from a consumer’s perspective.

[Aforankit_]

Sir how to convince vcs to start a business with their money at a loss for years and myself buying flats and cars with their money just like all other major startup owners do

[subaneswarcharanbehera]

I am not branding or something but ....I gave my dad a surprise of Bombay shaving cream and he liked it.👍just keep going man.

[manatsingh]

But doesn’t it become more important in this case. That whatever small consideration bandwidth consumer have, it is clear to them what your brand represent

[shaidraja]

Firstly u have to change your company name. Bombay, shaving, company these three words are Strike differently in every mind, by the way ur product is amazing😍

[ajinkyajune]

Basically to use the same brand name, use case scenario of that product should be the similar or complementary
Eg. Maggi associates nicely with ready to made quick boiled foods
But Harley Davidson perfumes failed
In that case a new brand name would be better

[shahidsultan]

Hire this guy as English communication teacher😂

[ramanibrijesh]

Exactly, dissonance would be if Colgate launches a car or Maggi launches a makeup line

[mandarraut]

I really like how he is holding his product in his hand in every video... Just like modiji did in 2014 election in news its the same strategy

[stevejobs]

Imagine the dissonance when Mercedes Benz start selling noodles.

[arnav]

WHEN YOU HAVEN'T PREPARED UR HOMEWORK BUT STILL KNOW HOW TO TACKLE POINTS BY CONFUSING THE JANTA

[sambarvada]

Wel the name is Bombay shaving company, don’t know how anyone will get confused. It’s not like they make rocket engines