Real Estate Lead Generation Sites With No Upfront Costs

The ability to generate leads is fundamental for success in real estate sales. Real estate social marketing and circle prospecting is great, but a steady flow of leads with no upfront costs is a great way to generate more real estate sales.

These sites generate the leads and then nurture the leads to a certain level before referring them to you. The sites make their money through referral fees from the agent at the time of closing ranging from 25% to 40%.

Here are my favorite 7:

1️⃣ Opcity

2️⃣ UpNest
UpNest requires at least three years experience and a minimum of six transactions over the past twelve months to qualify to be considered for these referrals. UpNest also looks for agents that are somewhat tech savvy with a strong social media presence a plus.

4️⃣ AgentHarvest (TM)
According to AgentHarvest's website over 60% of their leads are homeowners considering selling. AgentHarvest makes an introduction of the seller or buyer to 3-4 of their approved agents.

The agents are all then asked to submit a proposal to AgentHarvest for the client. The client then chooses the proposal they want to move forward with and AgentHarvest sends the referral to the selected agent.

5️⃣ Redfin

Redfin has a referral partner program for agents looking for leads with a 30% referral fee at the time of closing. Redfin's website states the requirements to join their referral partner program includes having a real estate license in good standing, your fair share of closed client transactions and proven excellence based on their client surveys.

6️⃣ Ojo

Ojo actively nurtures the leads to a place where they are ready to take action either in selling their home or buying a home. At that point they pass the lead to the agent receiving the referral. This is a great lead source if you are a broker, team leader or agent with a little more experience.

7️⃣ Estately

Estately looks for experienced agents with at least three years experience and preferably five years of experience. They also require letters of recommendation from past clients. They stay involved with the lead throughout the process making sure the client they refer is handled in a professional manner.

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➡️ ABOUT JIMMY BURGESS
Jimmy Burgess is a real estate agent, coach, and team builder with Real Brokerage, serving clients along Highway 30A and the Destin areas in Northwest Florida. With over 30 years in the industry, he has closed more than $500M in sales.

Recognized as one of the Top 200 Most Influential People in Real Estate by Swanepoel and a prolific writer for Inman News, Jimmy is passionate about real estate coaching and is dedicated to helping agents grow and build the business of their dreams through his insights and strategies.

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[francescaguddemi]

I actually fell of the wagon for a while and having a hard time starting all over again. This is very helpful, thank you. 😊

[yulucheng]

Great information! Thank you so much Jimmy!

[shayy]

Hi Jimmy, Do you have any suggestions for something like this in Toronto?

[anthonydoviddio]

Thank you Jimmy, our broker consistently refers to your content and it is greatly appreciated.

[carolreeves]

I almost signed up but am second guessing myself. I have a team of 3 agents plus myself. total 4. Does followup boss allow you to take your info away to another app easier? you said that they don't at Boom town so does Follow up Boss?

[MrsFearEstate]

I read the contract for Estately. I’m sure the quality of leads are good, however, they expect a 30% referral fee for the lead AND a 30% referral fee for any referrals given to you by that lead with 18 months of you receiving that lead. No thank you. I get a lot of referrals from my clients and do repeat business with them. I don’t think this company should get an additional 30% if that leas decides to refer their family member to me.

[ashleyobryan]

Most of these are unfortunately not available for new agents who are solo. great for teams and experienced agents tho!

[slacktrack]

My wife is stagnating where she is. We have no clue what to do next or who to trust.

[iselahdz]

Suggestions for new real estate agents that have not had transactions?

[freespirit]

We don’t need the full documentary on these lead sources. Just get to the point man… thx

[vipulagora]

"Wrong spelling" - Estately. You wrote Stately on its time stamp.