How Matalan is Transforming Retail: Customer-Centric Strategy by Ali Jones

Transforming Matalan: Customer focus and innovation in a competitive market

Speakers
Lucy Barnes, Havas Media Network Manchester
Ali Jones, Matalan
Rachel Forde, The Zoo London

Description
Driven by the mission to become a ‘one-stop shop’ for customers, Matalan is integrating in-store and digital channels and modernising its media and brand-building strategy. In this session, you’ll learn how Matalan is re-establishing its brand connection with customers and transforming into a truly customer-centric, omnichannel brand, as well as leveraging tech like AI and innovation.