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Keynote Q&A: The Multi-Levered Revenue Strategy
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Keynote Q&A: The Multi-Levered Revenue Strategy
Among the oldest and most successful digital-native media brands, Slate has tried every imaginable business model over 20+ years. It has settled now on (almost) all of them. CRO Charlie Kammerer discussed pulling many revenue levers, from programmatic advertising to subscriptions, custom content and events, podcasting and more. How do these streams reinforce one another and become more than the sum of their parts?
INTERVIEWEE
Charlie Kammerer, Chief Revenue Officer, The Slate Group
INTERVIEWER
Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
Among the oldest and most successful digital-native media brands, Slate has tried every imaginable business model over 20+ years. It has settled now on (almost) all of them. CRO Charlie Kammerer discussed pulling many revenue levers, from programmatic advertising to subscriptions, custom content and events, podcasting and more. How do these streams reinforce one another and become more than the sum of their parts?
INTERVIEWEE
Charlie Kammerer, Chief Revenue Officer, The Slate Group
INTERVIEWER
Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm