The Armoires - 'We Absolutely Mean It' Big Stir Records - Official Music Video

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The Armoires - "We Absolutely Mean It" Big Stir Records - Official Music Video

Artist City, State, Country: Burbank, California, U.S.A.

Artist Bio: With the new and definitive album 'Octoberland' on the way, The Armoires have become what they were always meant to be. The new record from the Burbank, CA indie pop quintet represents both a fresh start and the distillation of the potential inherent in their unique sound – somewhere between the sunshine pop of the 60s, the college rock jangle of the 80s and the Sarah Records/C86 chamber pop aesthetic of the 90s – and a lyrical approach that's always felt untethered to any one era or place.
They've even put a name to the soundscape they inhabit: 'Octoberland', both the title of their forthcoming album (appropriately due on October 11, 2024) and a destination frequently referenced in its songs.
Their songwriting has become worldbuilding, even as their melodies and arrangements have grown more accessible, accomplished and inviting over the course of their career.
The world around them may be a mess, but The Armoires are in a very good place of their own creation, and eager to welcome you to join them there.

Director Name: Brent Seavers
Producer Name: Big Stir Records

About the Video: Southern California indie pop quintet The Armoires celebrate a full decade as a band with a new single, video and a brash mission statement of a song: “We Absolutely Mean It”, serving as a theme song for their current incarnation.
A swirling manifesto of a song, “We Absolutely Mean It” lays out the identity and the ambitions of The Armoires in 2024.

Record Label: Big Stir Records

Song Lyrics: "We Absolutely Mean It"

Self-care through self-mythology
Electric etymology – and we mean it
Ambiguous androgyny
The parents and the progeny – and we mean it
We mean it in tandem
We mean it times two
First person plural and the third part is you
And we mean it
We absolutely mean it
We absolutely mean it
Upside down Bakersfield
Unconsciousness unsealed – and we mean it
Recommended if you like
Sunshine pop, college rock and psych – and we mean it
We mean it in tandem
We mean it times two
First person plural and the third part is you
We mean it metaphorically
We mean it as the truth
We mean it for the elderly
We mean it for the youth
We are The Armoires
Anything could be inside This is your invitation
Come join us for the ride
This was never about comfort
This was always about risk
We've refined our manifesto
And it come down to this
So listen, if you will
From a whole new perspective:
This is not a single point of view
This is a collective
Not Broome, not Bulbenko
It's not even the viola
Or the rhythm section either
Just remember what we told you
We are The Armoires, we're a singular sound
And we're finished with messing around
This is where we go big Sfacciata!
We absolutely mean it Sfacciata!
This is where we go big Sfacciata!
We absolutely mean it Sfacciata!
This is where we go big Sfacciata!
We absolutely mean it Sfacciata!
Where we go big Sfacciata!
We absolutely mean it Sfacciata!

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