adidas x Gucci

For the launch of the collection combining the codes of two historic brands, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. Adding a kinetic twist, the visuals come alive with energetic individuals stretching, running, or dancing in place to a soundtrack of pensive phrases portraying how adidas x Gucci sparks infinite interpretations.

Photography by Carlijn Jacobs.
Art direction by Christopher Simmonds

Music
Taana Gardner
“Heartbeat (Club Version) (2016 – Remaster)
(K. Nix)
(P) 2016 BMG Rights Management (US) LLC
© VMG West End Copyrights LLC / BMG Gold Songs
Courtesy of: BMG Rights Management (Italy) srl

[kingkelplicker]

The name of the song is - Taana Gardner Heartbeat (12” Club Version) - 🎵

[RjIsrani]

Discover the charm of shoes and make your day full of confidence and elegance amzlv

[akwlb]

Adidas gucci mini duffle bag value $2, 950. Gucci value $2, 900 Adidas value $50 😂

[trainticketboy]

This line is going to be sold out everywhere

[nashiyo]

fashion is should't stay same ! its so cool and imaginative !

[grippbeforeyoudripp]

I got my pieces 💗🤗 the collection boxes took me back to the boom box 📻 era. I loved 🥰 it .

[eduardzaharia]

Only one problem: Adidas don't need money! You can't buy this things!😂😂😂

[fuchsiafiore]

I ve tried the beige skirt I think it's my favourite item 💘

[petersampson]

GOD BLESS EVERYONE AT GUCCI. I AM VERY PROUD OF YOU AND VERY HAPPY FOR YOU. I HOPE ALL OF YOUR DREAMS COME TRUE MY FRIENDS. I HOPE YOU HAD THE BEST AND HAPPIEST CHRISTMAS OF YOUR ENTIRE LIFE. 🙏

[AeroPrimeOG]

Heartbeart! It makes me feel so weak! Heartbeat by Tanana Gardner

[dorinstroman]

What's the name of the background song???

[clarenced]

maybe it was the occasion to have different type of bodys ? like muscular type of people or people that do go to gym, does those model are doing any sport ?