Etsy SEO Guide to Rank Higher (Episode 4)

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Welcome to the Print On Demand Million Dollar Challenge, Day 004!

Now that we know what products and designs we are going to do, it is time to create our listing templates. In this episode, I go over my exact process how I optimize my listings to convert the most amount of shoppers into paying customers.

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I have gained more from watching your journey than I have from all of the gurus on YouTube. Thank you so much for being so transparent.

marcusthomas

Appreciate that you are giving information for free that most othrs only share if you pay them❤

woodcrafterinyourpocket

In regards to your comment at 9:25 about how having a lower display price will help to improve click-through rates of customers clicking onto a listing, I feel like it would actually go the opposite way. While a customer might click on the listing because they see a cheap price, they may become annoyed when they discover that the cheap price was essentially clickbait. So, even though you got that click, you have an angry customer who ends up leaving because they feel like they were tricked. At least, I know as a customer, I would be annoyed.

Dreamy-writer

As someone who's just recently started doing Print On Demand, I've watched a ton of tutorial videos and I can honestly say that this is one of the BEST I've seen. Clear, concise instructions, step-by-step format and great nuggets of wisdom given along the way. Thank you for this!!

chelseabussoli

Thank you Stephen! I see it all comes down to common sense and listening to buyers; they are the best teachers. And you are a very good teacher too! Every little detail counts.

Chad-Tyrone-Pookey

Can I just say that this video series is giving me more hope for the future than I’ve had for a long time! Thank you

Reggieshandy

I am overjoyed to find you in a plethora of YouTubers giving out information on Etsy. This has been AMAZING information and I have been learning a lot from your videos. And you are very clear and concise, thank you again.

tarangaanurag

I’ve consumed so much content at this stage! I honestly think yours is the best. You’re so clear with steps to take etc. No fluff or nonsense just actionable information! Thanks 😊

amyturnill

Great content! Will you be going over the nuts and bolts on how to make mock-ups and use them in your listing? Seems like it's one of the most important things to get right. I'd love to see how you do it.

sab_fam

Note: The first 4 words don’t hold more weight in the algorithm, they are just what most customers see on mobile. That’s why Etsy tells us to focus on the first 3-4 words in our titles 😊

karlamurphy

Wow! Thank you! Super, super informative, great content!!

jenniferfischlin

This is one of the best videos I have ever seen on this process. I have been researching for months and have only found a couple of people willing to step out from behind the curtain and give sage advice like this. Thank you! Working so hard on our business and it is a slow process, this information is extremely valuable.

mikem

Dude these are the very best videos I have watched and I have watched A LOT of videos. Thank so much!!!!

michelledalzell

Thanks for all your great videos Stephen. Such awesome, actionable advice! One question about today's video - you recommend a price of $17.49 for the Bella Canvas 3001. However, following your profitability calculator recommendations, I worked out that even with $6.99 shipping, I could only make 5% profit on that. I calculated total revenue of $24.48 for the shirt and shipping fee. Then in terms of costs, the wholesale cost of the shirt is $12, Shipping $4.52, Etsy 6.5% fee $1.59, Etsy payments 3% fee $0.73, Etsy payments transaction fee $0.25, Listing fee $0.20, Etsy advertising at 13% $3.18, Customisation fee (HelloCustom) $0.74. That adds up to $6.70 additional costs on top of the $16.52 wholesale cost, leaving only $1.24 profit (5%). It fails your $5 per item profit target. You'd have to be charging $21.25 + $6.99 shipping to make $5 profit. (Or alternatively I guess not do Etsy advertising and charge $18.07 for the shirt.

danwarne