Strengthening patient trust in physicians and health systems with Rich Baron, MD

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Rich Baron, MD, president and CEO of the American Board of Internal Medicine and ABIM Foundation, joins to discuss the importance of rebuilding trust in the health care system. American Medical Association CXO Todd Unger hosts.

00:00 AMA Update for Nov. 3, 2022
01:11 What is the "Building Trust" initiative?
02:49 Is there a disconnect between physician/patient trust?
04:15 How can health systems increase trust with patients?
05:05 What are the 5 C's of "Trust Practices" (caring, comfort, communication, competency, cost)?
06:04 Is it critical for physicians to build trust with other doctors, as well as the care team?
07:46 How do you measure success?

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