How to build topical authority - The Silo Effect

In this video, we'll dive into the silo building method of content creation and how it can help you build topical authority in your niche. Silo building involves grouping related content together on your website to create a structure that's easy for search engines and users to navigate.

We'll cover the benefits of silo building, including increased organic traffic, higher search engine rankings, and improved user engagement. We'll also discuss how to create silos using internal linking and keyword optimization.

By following the silo building method, you can establish yourself as an authority in your industry and create a strong foundation for your content marketing strategy. So if you're ready to take your content to the next level and build your topical authority, be sure to watch this video and start implementing these strategies today!

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[thefatnav]

This is the best explanation of the silo content structure I've seen, you make it really easy to understand! Great work 🙌

[DiabeticGameGuy]

Yay! I always learn so much from your vids. Thanks for making these teaching videos.

Also, so close to the 10k mark.

[danas]

I haven't watched any silo tutorials or anything but I do have something quite similar location wise on my site. I think I did it just because it felt right to do it like this 😂

[theodoreramwell]

Carl, your son outdid himself with this thumbnail! IMPRESSIVE. Did you coin the phrase Silo content? It's very interesting! I actually have been doing this silo content accidentally without realising it was silo content haha! I did it for a website about World of Warcraft (gaming - not worth copying as low reader val) - I created an Overview guide of the various dungeons within the latest expansion of the game, then within the post had a diagram a bit like the one at 06:35 linking off to the individual posts about each dungeon where I took a deeper dive into each dungeon! It did really well and I have some pretty crazy competition in this space. Now I understand why it's done well I am going to use it on my other sites haha! Thanks for this Nugget of gold, I think this really changes how you look at Keyword research also!

[Kevinstats]

Great stuff. Always interesting to see how everyone does a silo. I feel they all do it a bit differently. My new travel site I'm really concentrating on silos and category structure.

[swd]

Can you suggest a silo structure for a service based business - mainly local SEO?

[jamesscott]

Thanks for sharing Carl. Nice thumbnail. It pops!

[affiliateme]

So second tier had the most searches?, that's odd, I thought a silo was actually shaped like an upside down triangle ( search volumes wise) minimum search amount at the bottom tip (long-tail) to max amount at the top... anyway sounds like you are doing the right thing Carl...

[ClaudiuOvidiuStoica]

Question, please. If I have a category cars and one bikes, can I make internal links between articles from cars and bikes? Is it a good aproch? Thanks!

[maxelbrig]

Remarkable content. Quick question, if I may, when it comes to sponsored content? Woyld you recommend flat fee only or with commission on top? I run a small edu YT channel.

[Kile-TV]

Hey Carl, should the pillar be a page or a post?

[JL-iwkx]

Similar to you, I have ca 40 articles covering 40 different (unique) variations of one thing. Would you advice me to make a page where I list (or cover) ALL these links in one page, or will 40 internal links in one page give google red flags? (I still don't really understand how to do internal linking....)

[zihero]

How many articles would you say is the minimum to achieve topical authority for particular keyword?

[unrealbot]

Won't this kind of silo lead to keyword cannibalization?
Like it's pretty much possible that your article about "best hiking trails in London" and "best hiking trails in UK" are trying to compete with each other for a search query. What's your thoughts on that?

[CoconutPete]

I'm curious how many people still go to blogs when searching? I rarely do... what about you?