Why is Nike Suing Everyone?

In the past few years, Nike has been on a mission to protect patents of their iconic shoes like the AF1, Nike Dunk, and the Air Jordan 1. This video breaks down some of the more well-known legal battles Nike has initiated. From the Bape lawsuit to the Lululemon lawsuit, we break it all down here!

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[ziggywonka]

Nike getting 500 patents a year is honestly scary. How many different ways can you make a damn shoe. They bout to gobble up everyone left

[scribes]

Funny considering Nike's history really started when Knight's partnership soured with Onitsuka, and they ripped off the Tiger with the Cortez

[KO-eujv]

I always wondered why while Warren Lotas and others were getting sued by Nike, Bape sat unscathed. Sure they finally got sued later but I was always curious why Nike let the Bapesta slide for over 10 years. Cuz they were the first to do it on a big scale? Cuz they were big brand already? I’m not sure.

[miklospinter]

I don't really understand a lawsuit against customized sneakers.
It's like trying to prevent that someone makes a profit on modding cars.

[jamesgains]

The only foul suit is against Lululemon. A lot of brands use some kind of flyknit, I believe it's unfair to trademark it.

[oysterman]

Back in the early 2000s I bought several Bape sneakers based on the Air Max design. They also cloned the Converse Superstar and Chuck Taylor's. I think it just started out as a tongue in cheek brand, centered around the catch phrase A Bathing Ape, which referenced the lazy youth of Japanese society that took inspiration from American culture of lost youth, graffiti art, skate culture and hip hop. The brand was exclusive back then due to being worn by rappers and collabs with Kanye & Pharrell. They even copied American Express cards by offering green & gold membership cards in the Amex design.The cardholders were given exclusive rights to buy merchandise only available to members who had to be Japanese citizens which were verified by a Japanese address and bank account. Many American G.I's stationed in Yokohama or Okinawa who had Japanese girlfriends were able to buy the highly sought after clothes & sneakers that foreigners couldn't purchase.

Nowadays Bape's glory days are far behind as rappers have stopped wearing the brand but they still heavily clone other brands including the Bapex watch which is a carbon copy of a cheap looking iced out Rolex.

[KjinKaden]

Man I seriously love your videos. They’re very low key and chill but I can tell you still put a ton of effort into making them high quality and entertaining. Keep it up!

[IAmInfinitus]

Welcome back! I would love to see a video on the ACG line of the Y2K era (their vintage ACG Y2K jacket apparel rocks!) and the Alpha project that birthed the Kukini and the Presto spawing off of it too!

[jampcool]

This man said "now nike is a socially responsible company" that's crazy 🤣🤣

[dane_bramaged]

Many of my neighbors back home work for Nike, Columbia, Adidas, and Under Armor. In 2016 Nike made the uniforms for Army team of the Army Navy game. They chose to honor the 82nd Airborne in the uniform design. As a former paratrooper of the 82nd Airborne Division I really wanted one of the jerseys since the mass produced version used my regiment’s logo. When my neighbor found out that I wanted one, he secured two for me and left them on my porch on my birthday in 2017. My neighbors always hooked me up with free gear or passes to purchase gear at employee stores. I’ll always rep my home brands.

[equinox]

Nike have never been socially responsible, they fleece their customers, especially the poorest one's who made them what they are.

[kevincollins]

The airmax at 0:20 all the way to the right are the n64. One of my faves!! I still need a pair.

[Lord_Mad_Dog]

I think Ari captured Nike perfectly when he created the menthol 10s tbh. "The 2 companies that have taken the most and given the least"

[adnaanu]

Im suprised Nike doesn't sue Sketchers. They're ripping off most of Nike designs and even the colour ways.

[boomerman]

I think I’m on the side of Nike, I mean I feel like the brands that take the silhouette and just add a different logo and heel tag text should be punished, it’s lazy honestly, like others don’t try to change anything truly. Now if the silhouette changed or the upper design was changed total then it would be fine, like a bapesta it’s the same silhouette as a AF1 but with and different upper design would be ok, but no it’s just lazy “customs”

[pastense]

I love Nike. But I also love Japanese culture, beyond streetwear. If you put a pair of Bapestas right next to pair of AF1s, the quality in the Bapestas are light years better. There’s just no competing with Japanese craftsmanship which is why I feel Nike is reluctant to proceed in trying to settle any lawsuits with Bape.

In all honesty though, ever since Nigo’s departure from Bape, the quality and creativity in the products haven’t really appealed to me. His Human Made line is more in line with his (and my) more mature street style. I’ll leave Bape for the kids.

[chadchesney]

The MISCHIF lawsuit was warranted. And then some. What the H were those idiots thinking. I think most of these lawsuits are appropriate. Good video bro👍.

[joaxsamrobloxchannel]

A nike ad popped up should i be scared?

[sneakerprofiler]

“Another one.”

I commented on this stuff many times in different places.

Nike owes a lot to Karhu and Onitsuka. adidas and Converse created the look of modern Bball shoes. Nike came in and bought one of them out. Well played… despite my misgivings around the Karhu and Onitsuka rip-offs.

Current events are comical to me.

✌🏽💙👟

[iceerg]

Nike gonna sue us consumers for taking photos in Nikes now 😂