Real-Time Customer Data Platform (RT-CDP) Overview

Overview of Real-Time Customer Data Platform (RT-CDP) of Adobe Experience Platform

[jfbaro]

Great video!

We want to make Adobe Experience Platform (AEP) our main/single source for leads and prospects. Here’s what we need:

- Real-Time Updates:
Trigger an event whenever a profile is created, updated or MERGED in AEP.

- Seamless Integration:
Feed this data to other systems, with Salesforce (Lead object) being the primary target. (as FAST as possible)

This will keep our lead information consistent and up-to-date across platforms.

Thanks