Email Campaigns 101

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Have you ever wondered how to write an email campaign?

Even if you have a good grasp on writing email copy, planning (and executing) an entire email sequence can be a daunting task, so we wanted to lay out exactly what new copywriters should know about writing an email sequence.

The short version is this: Just like all copywriting, a good email sequence takes into account both what messages the audience has already seen and their awareness of the product to drive them towards desired actions.

We also get into some more advanced tactics (like behavioral marketing) that you should be aware of if you want to set yourself apart from other beginner copywriters.

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Copy That! is hosted by Alex Myatt, Rod SatterwhiteLindsey Hough, and Sean MacIntyre.

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[shreysharma]

Classifying each email in the sequence by level of awareness if golden!

[future-psych]

Copy That! is a pure gem. ✨

I think I'm officially a fan of Sean. I just saw him roasting their channel on Reddit. He's really funny 😂

[wizza]

Love hearing this recently got into email copywriting this helps a lot. Keep it up!

[exprimaexprima]

golden again! My thank you from Brazil!

[naniehurley]

Thanks for another great video, guys :)

[williss]

It's like a game, you control what you send them huh

[ParkerBG]

Hey there.. random question... Does your Patreon subscription get me access to the same master classes that are in the master class bundle?

[marcmares]

Shame on you guys for creating such great click-worthy content. I came to youtube to do research for a project and immediately clicked on your video.

[ChantelLaFonte]

Your background is extremely distracting. I really had a hard time following what was being said.