How Heineken Became a Global Sensation

Have you ever wondered about the captivating journey of Heineken, the ground-breaking brand that transformed the beer industry and garnered acclaim on a global scale?

Let’s all discover the inspiring story of Gerard Heineken, a fearless young entrepreneur who defied the odds to create an iconic brewery, paving the way for Heineken's greatness. From their commitment to quality and innovation to their international expansion with Tiger Beer and more, uncover the secrets behind Heineken's triumph.

From Gerard Heineken and Henry Heineken, to Freddy Heineken and Charlene de Carvalho Heineken, the company evolved through four generations of unbelievable success, hard work and even a kidnapping. Heineken’s story is truly extraordinary, it’s the brand that has shaped the beer industry worldwide.

#businessinsider #inspiringbusiness #businessstories #businessstorytelling
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Disclaimers
• This video contains information not to be considered the truth, rather theories and information found on the internet or broadcasted by news outlets and journalists. Dutch Business Stories does not have the intend to slander or discredit any of the persons or entities mentioned. This video does not contain financial advice, it is for entertainment purposes only.
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[raydeutschland]

I’ve been to the museum in Amsterdam and it is a hilarious tour. Very entertaining and you get free beers there. It a delicious beer

[remcoholierook]

I seriously doubt that 35 million guilders translates to 1.7 million dollars in today’s money.

Back in 1983 it was about 11 million dollars. So it’s more like 33 million dollars I think.

[Iris_and_or_George]

7:05 35, 000, 000 Guilders is waaaay more than $1, 740, 000. Closer to $17, 000, 000 even before including inflation!

[Challengeri]

Excellent and informative vid. An amazing family

[coenvandenaardweg]

U should search HOW they came up with the “Red Star” 👀

[erikgrgula]

last year they bought into the Namibian brewing NBL....now as we speak, .they are acquiring distell to operate on wines and ciders.

[Jammo]

Must have been dying for a beer 🍺 to go to that extreme 😂😂😂

[DutchDesires]

Me and a lot of people I know get an early hangover from drinking just 1 heineken with dinner for example. After 4 hours or so of drinking just one heineken the headache will begin.

[laurapettinelli]

And why didn't you tell what happened with the kidnappers...

[TheRealEmpowerMent]

Such a intresting video for such a trash beer! look what it became Noble Gar-bageee.

[bryansteele]

Is heineken considered to be a shit beer even by europeans? I think its fine.

[will]

you don't know much about marketing??

[rosalind]

Heineken is only outdone by Budweiser is nasty flavor

[henrysonnemann]

Knap gedaan. Zeker met dat NIET te zuipen UILENZEIK.