Webinar: How to Adapt Your Online Store to the Generational Shift in Home & Garden

The pandemic-fueled DIY boom has come to an end. Home & garden retailers not only face challenges like overstock and increased competition from leisure spend, but also a shift in consumer needs as the share of younger customers increases. With online still being the starting point for most buying journeys across generations, optimizing the digital customer journey is more crucial than ever.

We're joined by special guest speaker Steve Collinge, Managing Director of Insight Retail Group and Executive Editor of Insight DIY. We discuss:
- how consumer behavior across generations differs
- the lack of brand loyalty in younger generations, and how real-time personalization can help overcome the resulting lack of behavioral data
- the shift from product to project focus
- how relevancy in search, recommendations and content keeps customers on your site

0:00 Welcome / What we'll be covering today
2:10 Impact of COVID-19 on consumers and retailers
6:35 Boomers vs. Millennials
10:47 What now?
12:52 From product to project focus
16:37 Buying process across generations
22:08 Step 1: Inspiration
24:37 Step 2: Search
33:33 Step 3: Purchase
36:14 Step 4: Physical Project Completion/Installation
39:03 Summary
44:34 Q&A
51:41 Goodbye