How Does Survey Sampling Work?

NRC Q&A: How Does Survey Sampling Working?

How can you keep your survey cost down, while ensuring accurate and trustworthy data? Manageable sample sizes are especially important for surveys conducted by National Research Center, Inc. (NRC) that deal with large populations, like The National Citizen Survey™ (The NCS ™) or the Community Assessment Survey for Older Adults™ (CASOA™). In these cases, a “sample” is the number of households asked to complete a survey. Sampling is both a scientifically accurate and cost effective way to understand the population as a whole. NRC Senior Survey Associate Damema Mann explains.