Meet the New iPhone 5S: Gold, Black, and White

Sept. 10 (Bloomberg) -- Phil Schiller, senior vice president at Apple Inc., speaks about the new iPhone 5S, which will come in three colors including gold. He speaks at Apple's headquarters in Cupertino, California. (This is an excerpt from the event. Source: Bloomberg)

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[mix]

I'm GETING space grey only reason why is because I have a black iPhone 4S a black ops touch 5 and a black iPad mini so me switching to white will take a while to get use to the white I've had a white iPod touch 4g took me a while cuzz of my black iPod touch 2g so if any one is trying to buy the iphone and never had a apple product chose that color you prefer and stay with it cuz it may get annoying that's why I changed the digitizer of my iPod touch 4 to dark blue but I already sold it

[ryandcosta]

Apple didn't create a product to survive in the market and face the competition. Instead it facilitated its competitors to do well in the market by once again bring out a product that has nothing much to surprise...

[landwarrior]

Today we are truly missing u Steve Jobs.

[akaredcrossbow]

iPhone is a phone, but it also has capabilities to search the web and it is annoying when you have to pinch to zoom on safari screen size should be bigger even if it is a phone.

[Vardan]

90s are big phones early 2000s are small phones

[risingsonseven]

Steve jobs would of presented this better. But that's all relative. Jobs wasn't apple, he was part of it.

[valhala]

Nobody does these things like Steve Jobs.

[vrodx]

I think this new iPhone is ok..no need for a bigger screen if that's the case get an IPAD....ITS A CELLPHONE NOT A TABLET!!!

[riteshhasija]

lol i bet he was feeling stupid in the first 2 mins

[donid]

so a new chip is what's new with the new iPhone?
great job!!! no wonder he's nervous as heck

[citizencro]

Show the slides and quit zooming in on the guy next time

[jibarito]

steve jobs would've done a better iphone no doubt about it.. I freaking miss him

[GraphicMission]

Haha, he actually meant a 5" (5 Inch; " = Inch) iPhone 5S. ;)

[GEORGE]

maybe cuz it's only "s" version? omg

[blackobeycap]

This is iphone 5s not the iphone 6.
The iphone 4s looks the exact same as the iphone 4.

[isaacwatkins]

stick with android buddy...Big phones stopped in the 90's remember.

[jibarito]

honestly you go to be real everybody like Samsung better iphone hasto come up

[fahik]

you miss him only because this guy is boring? i miss him because with him Apple ruled over Samsung and BB and there were more innovations

[thedreem]

Old design no major change in look, why apple why?

[akaredcrossbow]

iPad to big to take with you all the time iPad mini to big to fit into a pant pocket. iPhone 5 to small to do anything without pinch to zoom. iPhone should have been made a bit bigger.