Dilution and Other Investor Fears (Lesson 2 1 1 v2)

Lesson 2.1 (approx 32 minutes) discusses what motivates investors and how to use these motivations to raise capital. What do you fear? Investors fear the same things, including dilution. Greed and fear determine whether people invest. Generally fear is stronger than greed. So, minimizing investor fears is your best way to raise capital. Understand realistic dilution scenarios.